- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 21, 2026
About Officine Panerai
Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.
The Sales Advisor represents Panerai at its Zurich boutique, driving sales performance and cultivating long-term client relationships through personalised service across in-store, digital and remote channels. The role also supports boutique events and daily operations, including stock management, inventory counts and compliance with Maison standards.
Role & Responsibilities
- Achieve and exceed individual sales targets while proactively developing the sales pipeline.
- Identify, follow up on and convert sales opportunities, working closely with the Boutique Director on high-potential clients and special requests.
- Demonstrate strong product knowledge and confidently convey Panerai’s history, technical expertise and distinctive identity.
- Build and develop a strong portfolio of loyal and high-potential clients through proactive, personalised clienteling.
- Deliver a seamless 360° client experience across in-store, digital and remote interactions, including virtual presentations.
- Ensure accurate CRM data capture and handle client and after-sales requests with professionalism and care.
- Represent Panerai with professionalism, elegance and authenticity while contributing to boutique events and client experiences.
- Collaborate with the Boutique team to achieve shared objectives and support daily operations, including stock management, inventory counts and compliance with Maison standards.
Qualifications
- Proven experience in luxury retail, ideally within fine watchmaking or another premium luxury category.
- Strong commercial mindset with a consistent track record of achieving sales targets.
- Excellent interpersonal and communication skills, with the ability to build authentic, long-lasting client relationships.
- Proactive, entrepreneurial and results-oriented approach, with a strong sense of ownership.
- Confidence in high-level product storytelling and engaging with a discerning international clientele.
- Genuine interest in watchmaking, luxury products and the Panerai brand.
- Experience in CRM, clienteling, remote sales and digital client presentations.
- Fluent in German and English; additional languages are an advantage.
Skills
Experience
Proven experience in luxury retail, ideally within fine watchmaking or another premium luxury category; experience in CRM, clienteling, remote sales and digital client presentations.
Workplace
This position is based in Zurich, Zurich, Switzerland.
Explore jobs in Zurich or in Switzerland.
Benefits
Continuous learning and growth opportunities; a dynamic and international working environment.
Culture
Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Officine Panerai, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Client Advisor», «Luxury Sales Consultant», «Retail Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.