Officine Panerai Marketing Intern

About Officine Panerai

Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.

Role & Responsibilities

• Collaborate with internal departments to plan and execute monthly in-store boutique activities designed to enhance client experience and drive engagement
• Develop publicity materials, liaise with external agencies, and provide on-site support during local events; conceptualize and propose creative event ideas aligned with brand guidelines
• Provide support in client data analysis and CRM performance reporting to optimize engagement strategies and relationship management
• Manage local movement and regional shipment of Visual Merchandising display materials and gifts, ensuring timely and efficient distribution
• Develop and curate bi-monthly social media kits for retail partners and landlords, including compelling copywriting and content support for product launches and brand initiatives
• Prepare and analyse monthly marketing and media reports, maintain annual activation calendars, and compile post-event reports to assess campaign effectiveness
• Generate purchase orders, manage vendor requests, collate quotations, and process invoices to support marketing activities
• Actively participate in marketing team brainstorms and meetings, contributing fresh ideas and strategic insights

Qualifications

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) preferred
• Familiarity with content creation tools and major social media platforms
• Strong copywriting skills for marketing and social media content
• Highly responsible, proactive, and detail-oriented with strong organizational capabilities
• Strong analytical and problem-solving capabilities with a solution-driven mindset
• Collaborative spirit with eagerness to learn and contribute effectively within a team environment
• Ability to thrive in a dynamic, fast-paced environment and manage multiple priorities simultaneously
• Genuine interest in luxury watches or the luxury industry is advantageous

Skills

Experience

Internship or entry-level experience in marketing, communications, or brand support roles is beneficial, though enthusiasm and relevant skills are prioritized over formal experience.

Education

Currently enrolled in or recently completed a degree in Marketing, Communications, Business Administration, or related field.

Workplace

Culture

Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.