Officine Panerai Brand Activation Project Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- €43,000–47,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Sep 7, 2026
About Officine Panerai
Founded in Florence in 1860, Officine Panerai stands at the meeting point of Italian design, Swiss watchmaking excellence, and a distinctive naval heritage. As an employer, the Maison offers a refined environment where craftsmanship, innovation, and performance are held to the highest standards. Its teams contribute to timepieces renowned for bold aesthetics, technical precision, and enduring character, while advancing a culture of collaboration, curiosity, and responsibility. Panerai seeks individuals who appreciate heritage yet are energized by progress, offering opportunities to grow within an international luxury house that values expertise, authenticity, and the pursuit of exceptional quality.
Brand Activation Project Manager at Panerai, Milan. Lead global brand activation initiatives for the luxury watch maison. €43,000–€47,000 annually.
Role & Responsibilities
- Lead the development of detailed project plans, timelines, and budgets for brand activation campaigns and events
- Coordinate and manage the end-to-end execution of assigned brand activation projects, from conceptualization through implementation, monitoring, and post-event analysis
- Ensure all project activities adhere to global brand activation guidelines, luxury standards, and established operational processes
- Act as a key point of contact and facilitate communication between internal stakeholders (Marketing, Communications, Retail, Digital, Product Development) and external partners (agencies, vendors, suppliers)
- Manage brief development, proposal evaluation, negotiation, and performance monitoring to ensure clear roles, responsibilities, and accountability
- Oversee the logistical and operational aspects of events, campaigns, and activations with meticulous attention to detail
- Monitor project progress, identify potential risks, and collect and analyze data for post-campaign reporting and ROI evaluation
- Ensure strict adherence to Panerai's brand guidelines, visual identity, messaging, and luxury standards across all activation touchpoints
- Review and approve creative assets, communications, and production elements to maintain brand consistency and quality
- Prepare regular project status updates and contribute to the refinement of brand activation processes and best practices
Qualifications
- Bachelor's degree in Marketing, Business Administration, Event Management, or a related field
- Minimum 5–8 years of progressive experience in project management within brand activation, marketing, or events, preferably in the luxury or premium brand sector
- Proven ability to manage multiple projects simultaneously with strong organizational and prioritization skills
- Solid understanding of project management methodologies and tools
- Familiarity with luxury brand positioning, consumer behavior, and market dynamics
- Excellent communication, interpersonal, and negotiation skills
- Strong attention to detail with a proactive problem-solving approach and results-oriented mindset
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and project management software
- Fluency in English and Italian; French is a significant plus
- Availability to travel internationally as required
Skills
Experience
Minimum of 5–8 years of progressive experience in project management within brand activation, marketing, or events, preferably within the luxury sector or a premium brand environment. Demonstrated success in managing complex, multi-stakeholder brand initiatives from conception to completion, with proven ability to balance strategic vision with meticulous operational execution.
Education
Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
Workplace
This position is based in Milan, Lombardy, Italy.
Compensation
The base compensation for this position ranges from EUR 43,000 to EUR 47,000 per annum.
Benefits
Annual bonus plan; €8 meal vouchers per worked day; welfare plan; CCNL Commercio collective agreement
Culture
Officine Panerai offers a workplace culture rooted in Italian design heritage, Swiss horological precision, and a deep connection to the sea. The Maison fosters an environment where craftsmanship, innovation, and technical excellence are valued, encouraging teams to combine tradition with a forward-looking spirit. Employees contribute to a distinctive luxury watchmaking universe defined by authenticity, collaboration, and meticulous attention to detail.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Officine Panerai, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Activation Director», «Marketing Project Manager», «Brand Campaign Manager», «Activation Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.