NARS Vice President of U.S. Marketing

Role & Responsibilities

• Lead annual and long-range strategic marketing plans for NARS in the U.S.
• Develop growth strategies to accelerate brand awareness, consumer acquisition and retention, sales performance, market share, and profitability.
• Translate the global NARS brand vision into locally relevant strategies and activation plans.
• Represent NARS marketing in business reviews, portfolio discussions, retailer meetings, and executive leadership forums.
• Own the U.S. growth outlook, A&P priorities, marketing forecast, and launch pipeline in partnership with Finance, Sales, Demand Planning, and Global.
• Identify opportunities to strengthen NARS brand positioning, cultural relevance, category leadership, and competitive advantage.
• Oversee integrated marketing across media, influencer, social, CRM, experiential, advocacy, PR integration, education, artistry, events, and retail activation.
• Drive consumer-first marketing initiatives grounded in insights, analytics, cultural trends, and market dynamics.
• Ensure consistent and compelling NARS storytelling across consumer touchpoints.
• Lead launch campaigns from U.S. strategy and planning through execution, sell-through review, and post-launch evaluation.
• Build integrated plans that balance core franchise acceleration with innovation launches across key product categories.
• Partner with Global Brandholders to align U.S. priorities with global strategies and influence the innovation pipeline based on U.S. consumer and retailer needs.
• Collaborate with Consumer Insights, E-Commerce, Media, Education, Creative, Finance, S&OP, Supply Chain, Forecasting, and Operations teams.
• Lead cross-functional launch governance, milestone management, forecast alignment, and executive launch reviews.
• Drive integration across Brand Marketing, Retail Marketing, Communications, Education & Events, Analytics, and commercial teams.
• Partner with Sales, Retail Marketing, and retail partners including Sephora, Ulta, Nordstrom, Macy’s, and specialty accounts.
• Develop retailer-differentiated marketing strategies to drive traffic, conversion, productivity, consumer recruitment, and brand equity.
• Lead strategic retailer planning, market meetings, innovation presentations, and joint business planning.
• Align marketing investment with retailer opportunities, commercial priorities, and brand equity.
• Oversee launch calendars, retailer exclusives, sampling, merchandising, events, education, retailer media, and omnichannel activation.
• Own NARS U.S. marketing budget planning, forecasting, A&P allocation, and investment optimization.
• Establish KPIs and performance measurement frameworks across launches, media, communications, retail programs, education, and events.
• Analyze business results, retailer performance, category trends, market share, consumer metrics, and sell-through to support continuous improvement and resource allocation.
• Partner with Finance, Sales, Demand Planning, and S&OP to align forecasts, inventory, launch assumptions, risks, and opportunities.
• Present performance updates, growth outlooks, and recommendations to senior leadership and Global Brandholders.
• Lead, coach, and develop the NARS U.S. Marketing team across Brand & Retail Marketing, Analytics & Forecasting, Education & Events, and U.S. Communications.
• Foster collaboration, innovation, accountability, inclusion, candor, and consumer focus.
• Set clear direction and connect each function’s work to NARS business priorities and measurable outcomes.
• Recruit, retain, and develop talent across marketing functions.
• Perform other duties as needed to advance the organization’s vision and mission and uphold its values.

Qualifications

• Bachelor’s degree required; master’s degree or MBA preferred.
• At least 10 years of progressive U.S. marketing experience, ideally in prestige beauty, luxury, or a consumer-led brand environment.
• Strong understanding of prestige beauty and color cosmetics consumers, categories, and competitive dynamics.
• Deep knowledge of the U.S. beauty retailer landscape, digital commerce, media, and in-store environments.
• Track record of successfully launching new products and executing innovative, digitally integrated, omnichannel marketing programs.
• Demonstrated ability to work cross-functionally, collaborate, consult, and influence stakeholders at all organizational levels and globally.

Skills

Experience

At least 10 years of progressive U.S. marketing experience, ideally in prestige beauty, luxury, or a consumer-led brand environment.

Education

Bachelor’s degree required; master’s degree or MBA preferred.

Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; and potential participation in a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.