- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 2, 2026
NARS seeks an Integrated Communications Specialist in Seoul to connect communications strategy with execution across digital marketing, media relations, influencer engagement, media planning, events, and competitive analysis. The role requires a bachelor’s degree and at least 2–3 years of relevant experience; a three-month probationary period applies from the employment contract start date.
Role & Responsibilities
- Develop and execute digital marketing strategies to enhance brand engagement and visibility.
- Plan and manage paid digital media campaigns, including social media advertising, push notifications such as Kakao, and search engine marketing, including PPC and Naver Brand/Keyword Search.
- Analyze campaign performance using data-driven methods to optimize digital media efficiency.
- Monitor social listening and digital trends to refine campaign strategies.
- Manage and curate content for brand social media channels, including Facebook, Instagram, and Kakao Channel, maintaining an engaging and relevant online presence.
- Plan and execute digital collaborations and activations, including local content production and asset development.
- Manage and update media and influencer contact lists to strengthen key relationships.
- Respond to media requests and secure coverage through proactive engagement with editors and journalists.
- Create and distribute press materials, including press kits, brand messaging, and other media assets.
- Build and nurture relationships with influencers, bloggers, and digital ambassadors to drive brand awareness and advocacy.
- Assist in developing and executing comprehensive media plans across print, online, TV, and social media platforms to achieve brand objectives.
- Collaborate with media and PR agencies to ensure seamless campaign execution aligned with overall brand strategy.
- Monitor, analyze, and report on media coverage, providing data-driven insights and key findings to the team.
- Support the planning and execution of local PR events, product launches, and media gatherings with press, VIPs, and influencers.
- Work closely with internal teams, agencies, and partners to ensure events align with brand identity and standards.
- Monitor industry trends, emerging digital tools, and competitor activities to enhance campaign effectiveness.
- Provide data-driven insights and strategic recommendations to improve communications strategies.
- Prepare regular performance reports, including product placement (gifting/seeding) results and competitor benchmarking.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 2–3 years of experience in digital marketing, media planning, or PR, preferably in the beauty or fashion industry.
- Deep understanding of digital communications, social media management, and influencer marketing.
- Excellent organizational skills and keen attention to detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong interpersonal and communication skills for effective collaboration across departments and with external partners.
- Solution-oriented mindset and a proactive, positive approach.
- Fluency in Korean and English to collaborate effectively with global and local teams.
Skills
Experience
At least 2–3 years in digital marketing, media planning, or PR, preferably in the beauty or fashion industry.
Education
Bachelor’s degree in Marketing, Communications, or a related field.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like NARS, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Specialist», «Digital Communications Specialist», «Public Relations Specialist», «Media and Influencer Relations Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.