Employment
Full-Time
Seniority
Manager
Posted
Nov 2, 2026

NARS is seeking a Counter Manager for a full-time role of 36–38 hours in the Randstad, Netherlands. The role leads counter teams and sales performance while overseeing customer service, merchandising, stock, reporting, events and staff development. It requires at least three years of industry or retail experience and fluency in Dutch and English; brand training, certification programmes, and a competitive salary and benefits are offered.

Role & Responsibilities

  • Lead and motivate the team to maximise sales and achieve retail targets while representing NARS and delivering customer service at the counters.
  • Manage staff schedules and targets, ensure adequate counter coverage, and submit schedules to the Retail & Education Manager on time.
  • Ensure the counter meets brand standards and guidelines, and follow company protocols set by the Retail & Education Manager.
  • Submit administrative information on time and provide a weekly recap of store activity and brand results to the Retail & Education Manager.
  • Organise in-store events and collaborations with de Bijenkorf; plan and communicate event themes, objectives and targets in good time to the Retail & Education Manager, the team and de Bijenkorf, and provide detailed post-event feedback.
  • Deliver the NARS GREAT experience, provide customer service and achieve personal sales targets; represent the brand as an ambassador at counters and on social media, and wear NARS Style on the shop floor and at events.
  • Keep testers correctly placed and in good condition, replacing used or empty testers immediately; ensure powder testers conceal their metal holders, place monthly tester orders within budget and check that orders arrive complete, and remove discontinued products on time according to guidelines.
  • Maintain displays in accordance with guidelines, ensure new collections are displayed with testers and visuals on the on-counter date, keep shelves stocked with the specified merchandise and products, and ensure products are not displayed in isolation.
  • Clean counters every morning before store opening, keep them inviting, and use appropriate cleaning products to preserve the units; place quarterly hygiene orders within budget.
  • Strictly follow NARS Style grooming guidelines; artists must wear NARS makeup, with a quarterly budget provided for this purpose.
  • Ensure artists complete daily, weekly and monthly reporting sheets; communicate weekly results to the Retail & Education Manager in a recap and submit monthly counter reports by the deadlines.
  • Maintain stock records and record no-sales; identify trending products and request push orders from the Retail & Education Manager.
  • Keep the team motivated and apply incentives in accordance with the Retail & Education Manager’s guidelines; assess artists every three months, request training where needed, flag problems promptly and develop solutions; onboard new counter hires and provide basic training.

Qualifications

  • Completed education and qualifications in makeup artistry.
  • At least 3 years of experience in the industry or retail.
  • Management and/or leadership experience preferred.
  • Commercially minded and results-oriented, with a strong ability to advise and assist national and international customers.
  • Creative, able to identify new opportunities and translate them into plans and execution.
  • Excellent social and communication skills; commercially minded, presentable and self-reliant.
  • Able to communicate knowledge clearly.
  • Highly organised and structured.
  • Flexible availability for 36–38 hours, depending on location; able to work weekends and late shifts and flexible with schedules.
  • Fluent in Dutch and English.

Skills

Makeup artistry Outlook Word PowerPoint Excel Team leadership and motivation Sales target management Scheduling Event planning Stock management Reporting Customer service and sales advising

Experience

At least 3 years in the industry or retail; management and/or leadership experience preferred.

Education

Completed education and qualifications in makeup artistry.

Workplace

This position is based in Schiphol, North Holland, Netherlands, within easy reach of Amsterdam.

The setting Netherlands

Explore jobs in the Netherlands.

Benefits

Brand training and certification programmes; competitive salary and benefits; quarterly budget for NARS makeup worn by artists.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like NARS, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Counter Supervisor», «Beauty Counter Manager», «Cosmetics Counter Manager», «Makeup Counter Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

NARS

NARS Counter Manager

Schiphol, Netherlands

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