NARS Brand Marketing Coordinator

New York City New York USA

NARS
Employment
Full-Time
Seniority
Junior
Posted
Nov 2, 2026

NARS is seeking a Brand Marketing Coordinator in New York to support US launch planning and execution, marketing forecasts, market research, competitive analysis, external partnerships, and cross-functional coordination. The role requires a bachelor’s degree in marketing, business, or a related field; 2 years of experience is preferred, and beauty industry experience is a plus. The hourly rate may vary by geographic location and is based on factors including knowledge, education, skills, and experience; a discretionary annual bonus may also be offered.

Role & Responsibilities

  • Support the Brand Manager with day-to-day launch management by providing current launch timing and innovation information.
  • Coordinate with cross-functional teams, maintain accurate launch calendars with retailer updates, and communicate changes to stakeholders.
  • Oversee marketing forecast submissions, including preparing fact sheets, updating forecast trackers and deadlines, coordinating sample forecasts, managing pre-series forecasting activities, and conducting shade penetration analysis for key launches.
  • Support the Brand Manager in developing 360-degree launch decks, managing launch recaps, capturing feedback, and communicating learnings to stakeholders.
  • Develop relationships with Ratings & Reviews and Subscription Box partners, and distribute product and tactical information to support successful initiatives.
  • Conduct market research and in-depth analysis of competitor activity, new product launches, and promotional campaigns, particularly on digital platforms.
  • Identify industry trends and shifts in consumer behavior, and provide actionable insights and strategic recommendations to keep the brand responsive to market changes.
  • Summarize research findings in reports and presentations, and communicate key insights to stakeholders to support strategic decisions and marketing initiatives.
  • Support the Brand Marketing Team with ad hoc requests and analyses using Item Master Attribute and Circana.
  • Coordinate and compile information for meetings and major presentations; prepare, maintain, and distribute marketing documents and reports.
  • Perform other duties as needed to support the organization’s vision, mission, and values.

Qualifications

  • Bachelor’s degree in marketing, business, or a related field.
  • Preferably 2 years of work experience.
  • Proven experience in marketing coordination or a similar role; beauty industry experience is a plus.
  • Strong understanding of beauty marketing, consumers, and social media platforms.
  • Ability to contribute ideas for marketing plans and programs and manage external partners.
  • Exceptional oral, written, communication, and presentation skills, with the ability to articulate ideas clearly and persuasively.
  • Analytical mindset and strong problem-solving skills.
  • Ability to manage multiple priorities, meet deadlines, and adapt to changing priorities in a fast-paced environment.
  • Proactive, energetic, team-oriented approach, with strong interpersonal, creative, and leadership skills.
  • Self-starter with a go-getter attitude and eagerness to grow, learn new skills, and take on new tasks.
  • Strong sense of urgency and ability to manage details and projects while responding to changing priorities and feedback.

Skills

Item Master Attribute Circana MS Word Excel PowerPoint Market research Competitive analysis Forecasting Presentation skills Project and detail management

Experience

Preferably 2 years of work experience; proven experience in marketing coordination or a similar role. Beauty industry experience is a plus.

Education

Bachelor’s degree in marketing, business, or a related field.

Workplace

The role is situated in New York City, New York, USA.

The setting USA

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Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; discretionary annual bonus.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like NARS, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Coordinator», «Brand Marketing Associate», «Marketing Programs Coordinator», «Brand Communications Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

NARS

NARS Brand Marketing Coordinator

New York City, USA

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