Mytheresa Online Marketing Manager

Role & Responsibilities

• Define and execute Display and Programmatic strategy to drive customer acquisition and optimize CAC across markets
• Own and manage relationships with core display partners including Criteo, RTB House, and direct publishers
• Lead expansion initiatives for DV360, Google Display, and private marketplace (PMP) deals
• Plan, manage, and optimize multi-market display and programmatic campaigns across the customer acquisition funnel
• Analyze performance data, monitor e-commerce KPIs (ROAS, CPA, CAC), and prepare actionable strategic reports
• Manage campaign budgets, pacing forecasts, and bid strategies to maximize ROI and efficiency
• Oversee technical campaign setup and maintenance, including conversion tracking, tag management, product feeds, and Google Merchant Center optimization
• Design, execute, and evaluate A/B tests across audiences, creative variations, placements, and bidding strategies
• Collaborate cross-functionally with brand, creative, technical, and analytics teams to align programmatic strategy with broader marketing objectives

Qualifications

• 4+ years of hands-on experience managing Display and Programmatic campaigns (DV360, Criteo, RTB House, Google Display, The Trade Desk)
• Demonstrated track record of driving growth through performance acquisition, CAC management, and e-commerce metric optimization
• Advanced technical marketing knowledge including product feeds, Google Merchant Center, tag management, conversion tracking, and pixel implementation
• Strong analytical and quantitative capabilities with proficiency in Excel, Tableau, or Power BI
• Excellent vendor management and stakeholder communication skills
• Experience in luxury retail or high-end fashion e-commerce preferred
• Familiarity with attribution modeling and analytics platforms such as GA4 or Funnel.io
• Proven ability to manage multiple projects simultaneously in a fast-paced environment

Skills

Experience

4 years of direct experience managing Display and Programmatic advertising campaigns across multiple platforms. Track record of optimizing customer acquisition costs, managing vendor relationships, and executing performance-driven strategies in e-commerce environments. Experience with technical campaign implementation, analytics interpretation, and cross-functional project leadership required.

Education

No specific formal education requirements stated; however, candidates are expected to possess strong analytical capabilities, technical marketing knowledge, and strategic thinking aligned with hands-on campaign execution experience.

Workplace

Benefits

Up to 32 days of paid annual leave (28 days to start); flexible working with up to 20% of contracted hours as mobile office; 10 days per year of remote working abroad in EU countries; language course support; staff discount up to 30%; company pension scheme; discounted sports and gym memberships; discounted travel card; mental health and well-being support; annual Social Day; Employee Share Purchase Plan.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.