Montblanc PR Manager
Montblanc in Dubai seeks a PR Manager to lead regional media relations and brand communications for the luxury Maison.
Overview
Montblanc is a heritage luxury Maison renowned for its writing instruments, leather goods, watches and accessories. As part of the Richemont group, the brand combines traditional craftsmanship with contemporary design and operates through a global retail and wholesale network. Montblanc is positioned as a premium employer in the luxury sector, offering an international, design-led working environment.
Role & Responsibilities
- Define and execute regional PR and communications strategy to enhance brand equity and support commercial objectives.
- Manage media relations across lifestyle, luxury, and trade press; cultivate and maintain relationships with key journalists, editors and influencers.
- Prepare and approve press materials — press releases, media kits, spokesperson briefs and Q&A documents — ensuring alignment with global brand guidelines.
- Plan and deliver brand activations, product launches, press events and experiential programmes in the Dubai / MENA region.
- Coordinate cross-functionally with marketing, retail, product and global communications teams to ensure cohesive storytelling and campaign implementation.
- Oversee influencer and partnership initiatives, including selection, negotiation and performance measurement.
- Monitor media coverage, produce regular reports and derive insights to optimise PR activity and ROI.
- Manage PR budgets, external agencies and freelance resources; ensure timely delivery and contractual compliance.
- Act as regional spokesperson contact and support executive interviews and high-profile media requests; handle escalation and crisis communications when required.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related discipline.
- Proven ability to develop and implement PR strategies tailored to luxury or premium brands.
- Exceptional written and verbal communication skills with experience drafting press materials and executive briefing notes.
- Track record of securing high-profile coverage and organising successful brand events and launches.
- Experience managing external agencies, budgets and cross-functional stakeholders.
- Strong editorial judgement, media network and an understanding of regional media dynamics in the Gulf and broader MENA market.
- Availability to work flexibly around events, product launches and media deadlines.
Skills
Experience
Typically requires 5+ years of progressive public relations experience, with demonstrable experience in luxury goods, fashion, watches or accessories and a proven record of managing regional campaigns and media relations.
Education
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or equivalent.
Workplace
The role is situated in Dubai, Dubai, UAE. There are currently 126 open positions in Dubai on Cerulean, with 3 added recently. Across UAE, Cerulean lists 153 open roles — 3 of them newly added.
Culture
Montblanc blends artisanal heritage with contemporary creativity in a globally minded, collaborative culture. The company attracts professionals who value craftsmanship, storytelling and refined client experiences while working within an international luxury ecosystem under the Richemont umbrella.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.