Montblanc Head of Global CRM
- Employment
- Full-Time
- Seniority
- Director
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Aug 28, 2026
About Montblanc
Montblanc is a global maison renowned for uniting fine craftsmanship, innovation, and timeless elegance across writing instruments, leather goods, watches, accessories, and new technologies. Founded in 1906 and inspired by the spirit of exploration and mastery, the brand offers employees the opportunity to contribute to a heritage of excellence while shaping contemporary luxury experiences for discerning clients worldwide. As an employer, Montblanc values precision, creativity, service excellence, and an entrepreneurial mindset, fostering an international environment where talent can grow across retail, design, manufacturing, marketing, and corporate functions. Its teams are united by a commitment to quality, cultural refinement, and meaningful client relationships.
Head of Global CRM at Montblanc in Hamburg, Germany. Lead enterprise CRM strategy, Salesforce & SAP management, and multi-functional teams.
Role & Responsibilities
- Lead, mentor, and develop a high-performing, multi-functional global CRM department spanning CRM technology, lifecycle marketing, and performance analysis
- Design and execute seamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer performance
- Define and drive Montblanc's global CRM technology roadmap, overseeing system rollouts, CDP integrations, and database hygiene across the CRM tech stack including Salesforce, SAP CRM, GCP, and Looker
- Ensure absolute data security and GDPR compliance across all CRM operations and initiatives
- Own and optimize overall CRM KPIs including email/SMS performance, database health, customer retention, and lead generation
- Implement advanced attribution modelling to demonstrate CRM's business value and maximize the return on investment of campaign budgets
- Direct key cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders
- Continuously elevate the luxury client experience and pioneer new engagement methods
Qualifications
- Degree in Business Administration, Marketing, International Management, or a related field
- 8+ years of experience in CRM, Direct Marketing, and Marketing Automation within the luxury, premium retail, or consumer goods sectors
- 3+ years of experience successfully managing, structuring, and developing multi-disciplinary teams bridging both technical and creative/marketing profiles
- Deep understanding of enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud) and SAP CRM
- Experience with GCP/Looker, Customer Data Platforms (CDP), or Identity Resolution strongly preferred
- Strong strategic and analytical mindset with a commercially focused approach
- Excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa
- Fluency in English (written and spoken); German and other European languages highly valued
Skills
Experience
8+ years of experience in CRM, Direct Marketing, and Marketing Automation within the luxury, premium retail, or consumer goods sectors. Proven track record of successfully managing, structuring, and developing multi-disciplinary teams for 3+ years, ideally bridging both technical and creative profiles.
Education
Degree in Business Administration, Marketing, International Management, or a related field.
Workplace
The role is situated in Hamburg, Hamburg, Germany.
Benefits
International environment with good development opportunities; flexible working hours; on-site canteen, café, and laundry service; company sports and health programs; discounted Urban Sports membership; subsidized HVV-ProfiTicket for local public transport; employee car park and electric vehicle charging stations; special conditions on Montblanc and Group brand products; employee benefits portals; 30 days' annual holiday; regular employee events; various training and development opportunities.
Culture
Montblanc fosters a refined, international workplace culture rooted in craftsmanship, heritage, and a commitment to timeless innovation. As an employer, it values meticulous attention to detail, collaborative excellence, and the personal development of teams who bring its luxury writing instruments, leather goods, watches, and accessories to life.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Montblanc, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global CRM Director», «Head of Customer Relationship Management», «Chief CRM Officer», «Global CRM Lead», «Director of Global Customer Experience», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.