Montblanc Digital Marketing Manager

About Montblanc

Montblanc is a global maison renowned for uniting fine craftsmanship, innovation, and timeless elegance across writing instruments, leather goods, watches, accessories, and new technologies. Founded in 1906 and inspired by the spirit of exploration and mastery, the brand offers employees the opportunity to contribute to a heritage of excellence while shaping contemporary luxury experiences for discerning clients worldwide. As an employer, Montblanc values precision, creativity, service excellence, and an entrepreneurial mindset, fostering an international environment where talent can grow across retail, design, manufacturing, marketing, and corporate functions. Its teams are united by a commitment to quality, cultural refinement, and meaningful client relationships.

Role & Responsibilities

• Define and implement the digital marketing strategy and plan, aligned with the organization's overall strategic objectives.
• Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels.
• Identify and leverage opportunities and trends in digital marketing, supporting capability-building initiatives outlined in the digital marketing capability roadmap.
• Analyze the needs and expectations of customer segments and provide actionable recommendations to enhance the customer experience strategy.
• Use voice-of-the-customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points and challenges.
• Communicate the local action plan to team members, clarify their roles and contribution to the broader business strategy, mission, and vision, and motivate and guide the team toward local business goals.
• Set and pursue personal objectives using performance management systems; oversee team performance, allocate tasks, review completion, take corrective action to ensure quality and timeliness, and contribute to formal performance appraisals.
• Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks.
• Monitor and track budgets, reporting variances to senior colleagues.
• Provide coaching and development opportunities to team members to support skill enhancement and professional growth.
• Ensure implementation of the Maison or entity digital strategy, or the regional or country strategy, and its integration with the organization's overall strategic plans.

Qualifications

• Bachelor's degree or equivalent level.
• Extensive experience in digital marketing, including the ability to handle complex situations and advise others.
• Proven managerial experience supervising and directing teams and resources to achieve specific outcomes within set timeframes.

Skills

Experience

Extensive digital marketing experience; experience enabling the role holder to handle most situations and advise others; proven managerial experience supervising and directing teams and resources to achieve specific outcomes within set timeframes.

Education

Bachelor's degree or equivalent level.

Culture

Montblanc fosters a refined, international workplace culture rooted in craftsmanship, heritage, and a commitment to timeless innovation. As an employer, it values meticulous attention to detail, collaborative excellence, and the personal development of teams who bring its luxury writing instruments, leather goods, watches, and accessories to life.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.