Moët Hennessy Senior Manager, Trade Marketing and Specialized Channels

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Own the Commercial Marketing bulletin and program grid to ensure clear, consistent communication of priorities, tools, timelines, and programming across the commercial organization
• Align with Commercial Enablement on annual and quarterly KPIs for selling teams, ensuring communications and program tracking support broader business objectives
• Translate brand strategy and platform into commercial brand standards, tactical guidelines, and activation frameworks relevant across channels and routes to market
• Partner closely with Brand teams to develop commercially effective program concepts grounded in consumer, customer, shopper, and category insights
• Collaborate with Brand teams on development and commercialization of Value-Added Programs (VAP), Promotional Packs, and Limited-Time Offers (LTOs), ensuring alignment with brand strategy and execution feasibility
• Build and refine portfolio-wide trade marketing tools, playbooks, and selling resources that support market execution
• Advance the On-Premise 3+1 subchannel strategy, including development of subchannel-specific tools, commercial guidance, and portfolio architecture
• Support definition and articulation of portfolio architecture and serve strategy, ensuring resources clearly communicate brand roles and occasion relevance
• Create and update reference materials for internal teams, distributors, and partner route-to-market providers covering brand heritage, craftsmanship, and serving principles
• Serve as PMO lead across key trade marketing initiatives, ensuring clear governance, timelines, deliverables, stakeholder alignment, and execution readiness
• Organize and manage portfolio resource development across internal stakeholders and agency partners, ensuring right tools are deployed against business priorities
• Overhaul POSM strategy and investment approach, identifying opportunities to optimize advertising and promotional efficiency and commercial impact
• Create and maintain MHUSA POSM guidelines for Maison and internal stakeholder use
• Evolve POSM processes from ideation through placement, establishing a clearer strategic framework and more efficient ways of working
• Act as liaison to Administration for the POSM ordering platform and serve as subject matter expert on related internal processes
• Evolve weekly POSM reporting, improve visibility into readiness and performance, and identify automation opportunities
• Refresh, assess, and optimize the Trade Portal to ensure it remains a relevant, user-friendly, and effective resource for commercial teams and distributors
• Oversee internal resource platforms, including asset performance tracking, training support, user access, and required updates in partnership with IT
• Collaborate on product information management processes and oversee data integrity flowing from Maison teams into internal commercial platforms
• Own and maintain relevant planning models and system processes related to POSM and trade marketing resource planning
• Develop and optimize tools supporting new and evolving routes to market, including redistribution of POSM and merchandising guidelines
• Establish structure and cadence for ROI assessment of key quarterly programs and commercial initiatives
• Lead onboarding for new team members and stakeholders on trade marketing systems, tools, agencies, and core processes
• Support General Sales Meeting content and broader commercial readiness materials for top 10 markets
• Partner on annual planning process, ensuring below-the-line materials planning is aligned with Maison and MHUSA timelines
• Serve on Partner Operating Committees and Distributor Workstreams to facilitate cross-functional execution
• Communicate plans, tools, priorities, and updates clearly across functions to support execution excellence

Qualifications

• Bachelor's degree required
• Minimum 10 years of marketing or creative marketing experience in consumer-packaged goods and/or luxury environments
• Proven experience working within beverage alcohol and three-tier distribution systems
• Demonstrated strategic business and commercial strategy expertise
• Significant experience in field marketing, planning, communications, and influencing across cross-functional teams
• Strong project management and organizational capabilities with ability to manage complex, multi-stakeholder initiatives
• Advanced proficiency with information systems, digital platforms, and data analytics

Skills

Experience

Minimum 10 years of marketing or creative marketing experience in consumer-packaged goods, luxury environments, and/or specialized channels. Demonstrated background in beverage alcohol distribution and three-tier system dynamics is essential. Proven experience translating enterprise-level strategy into operationally executable frameworks. Track record of driving commercial effectiveness through disciplined project management, resource optimization, and cross-functional leadership. Experience establishing governance structures, managing POSM processes, and optimizing digital platforms is highly valued.

Education

Bachelor's degree required; advanced studies in business, marketing, or related disciplines are preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 130,000 to USD 163,000 per annum.

Benefits

Medical, dental, vision, and mental health support resources; fertility and family building programs; competitive retirement savings plan with company match; financial coaching; legal resources; commuter benefits; pet, renter, home, and auto group rates; life insurance and disability coverage; hybrid work schedule; generous paid time off policy including vacation, sick leave, personal and wellness days; paid parental leave; training, continuing education opportunities, and tuition reimbursement; Plum Benefits and Perkspot employee perks.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.