Moët Hennessy Senior Manager, Retail Marketing

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and implement comprehensive omnichannel retail marketing activations for China, Hong Kong, and Macau, including in-store campaigns, permanent merchandising, consumer engagements, online communications, e-commerce initiatives, and social media loyalty programs across the traveller journey
• Own all in-store activations across brand portfolio in alignment with Sales and Retail Operations teams, managing promotional design briefs and securing airport and duty-free operator approvals for timely installation
• Support Sales Teams on customer-related marketing plans and oversee the JBP Marketing Activation Calendar by market and customer, developing 360-degree shopper-centric programmes with ROI and KPI accountability
• Develop shopper-centric marketing programmes targeting Chinese travellers to drive store traffic and conversion through engagement, leveraging local festivities and seasonal opportunities
• Maximize existing retail statements through coordinated on and offline activations, curating adapted visual merchandising content, and implementing consistent omnichannel strategies in synergy with domestic market operations
• Execute pop-up stores, large-scale activations, new store openings, media events, and HNWI events with supporting ROI and KPI documentation
• Develop and execute all public relations and key opinion leader activities in-market with post-execution reporting
• Serve as a bridge with domestic colleagues in Moët Hennessy Diageo China, Hong Kong, and Macau to ensure go-to-retail plans are integrated and leverage key domestic marketing initiatives
• Maintain all retail spaces with current content, displays, props, and fittings to align with brand standards
• Manage collaboration with retainer agencies and local contractors for execution of marketing initiatives
• Manage advertising and promotional budgets across all activations in coordination with sales teams
• Define marketing calendars and 360-degree programmes by retailer, ensuring strategic alignment between Sales and Marketing while monitoring performance metrics to maximize sales, profitability, and market share
• Monitor programme performance and provide feedback to cross-functional teams while identifying market trends and competitive activity within the Travel Retail channel
• Lead and manage a retail marketing team of two to three direct reports

Qualifications

• Minimum 12–15 years of professional experience in marketing, preferably within Wines & Spirits, Perfume & Cosmetics, or Travel Retail sectors
• Demonstrated expertise in integrated direct-to-shopper or consumer marketing, trade marketing, or customer marketing with strong retail business acumen
• Proven digital expertise and track record as a digital-native marketer
• Strong analytical and business acumen capabilities
• Exceptional communication and influencing skills with ability to collaborate across global, regional, and local stakeholders
• Demonstrated ability to influence without authority and motivate cross-functional teams
• Solutions and results-oriented mindset with proven ability to work independently and on own initiative
• Ability to manage pressure and maintain accuracy in fast-paced, high-performance environments
• High level of integrity and ethical standards
• Fluent in Mandarin and English; proficiency in other Asia-Pacific languages highly preferred

Skills

Experience

Minimum 12–15 years of progressive marketing experience, preferably in the Wines & Spirits, Perfume & Cosmetics, or luxury Travel Retail sector, with a strong track record in integrated direct-to-consumer and shopper marketing initiatives. Candidate should demonstrate substantial experience in retail business dynamics, omnichannel strategy execution, and cross-regional campaign management.

Education

Not specified; infer tertiary degree in Marketing, Business Administration, Communications or related discipline expected.

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.