Moët Hennessy Senior Director, Content, Culture and Media

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Lead the Consumer Experience & Culture Center of Excellence (CoE) operating model, integrating existing Digital RTC & Creative Services teams with three incoming portfolio-wide digital resources into three distinct units with clear mandates and service agreements
• Establish governance frameworks that flatten approval cycles, enable autonomous execution, and ensure coordinated workflow across Content & Culture, Consumer Data & Commerce, and Media & Amplification units
• Direct three unit leaders (Director, Content & Culture; Director, Consumer Data & Commerce; Director, Media & Amplification) and build organizational capability beyond the immediate team
• Oversee the Newsroom as an always-on content engine operating on a 24–72 hour brief-to-live cycle, setting strategic vision and brand guardrail frameworks for autonomous publishing across the full brand portfolio
• Integrate creator strategy, entertainment partnerships, and social-first publishing into coordinated workflow; establish earned media coordination protocols connecting brand PR agencies with Newsroom activity
• Develop and own portfolio-level paid media strategy, Marketing Mix Modeling (MMM) methodology, and brand lift study design; manage media agency relationships, joint business plans, and competitive recommendations
• Serve as integration point between Newsroom organic content performance and real-time paid amplification; identify and boost highest-performing content to maximize reach and conversion
• Lead first-party data strategy across CRM, DTC owned digital, and B2C e-commerce; ensure CRM capabilities demonstrate measurable revenue contribution and customer lifetime value
• Establish enterprise measurement architecture spanning strategic (sales lift, ROI, brand equity), tactical (engagement rate, influencer EMV, new customer acquisition), and operational metrics (CPM, cost-per-action, DTC conversion)
• Build digital, social, and consumer data literacy across the broader marketing organization; maintain flexible, agile service model that evolves with portfolio needs and digital landscape
• Connect media investment to commercial KPIs at depletion and velocity level across the portfolio; serve as MHUSA's internal authority on marketing attribution and investment optimization

Qualifications

• Minimum 15 years of progressive experience across digital marketing, social content, paid media, and consumer data disciplines with significant multi-team leadership responsibility
• Demonstrated experience building or running a content team in an always-on, fast-publish model (social studio, newsroom, or equivalent) — this is a core requirement
• Proven ability to integrate teams and build Center of Excellence capability in a multi-brand or portfolio environment
• Demonstrated expertise connecting content, creator strategy, paid media, CRM, and DTC into coherent consumer engagement and commercial strategy
• Experience managing significant media budgets and complex agency ecosystems
• Background in luxury consumer goods, spirits, or CPG strongly preferred
• Comfortable operating as both a senior strategic leader and hands-on practitioner
• Career trajectory demonstrating clear progression toward VP-level enterprise leadership

Skills

Experience

15+ years of progressive digital marketing leadership, including significant multi-team management in social content, paid media, and consumer data. Core requirement: proven track record building or operating an always-on content engine (newsroom or social studio). Demonstrated success integrating teams into multi-brand Center of Excellence environments. Background in luxury consumer goods, spirits, or CPG preferred.

Education

Not specified in source material; university degree in Marketing, Communications, Business, or related discipline inferred as standard for this level of enterprise leadership.

Workplace

Compensation

The base compensation for this position ranges from USD 187,000 to USD 234,000 per annum.

Benefits

Health and wellness coverage (medical, dental, vision, mental health support, fertility and family building programs); competitive salary; 401(k) retirement savings plan with company match; financial coaching; legal resources; commuter benefits; pet, renter, home and auto group rates; life insurance and disability coverage; hybrid work schedule; generous paid time off (PTO) including vacation, sick leave, personal and wellness days; paid parental leave; training and continuing education opportunities; tuition reimbursement; Plum Benefits and Perkspot employee perks.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.