Moët Hennessy Senior Director, Consumer Experience & Culture

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Lead the CXC Center of Excellence, integrating existing Digital RTC and Creative Services teams into a portfolio-wide CoE organized around three units: Content & Culture, Consumer Data & Commerce, and Media & Amplification, with clear mandates, service agreements, and governance frameworks
• Establish and operate the Content & Culture Newsroom as an always-on content engine on a 24–72 hour brief-to-live cycle, setting strategic vision, brand guardrail frameworks, and serving as senior brand partner across all Maisons
• Integrate creator strategy, entertainment partnerships, and social-first publishing into coordinated workflows; coordinate earned media protocols with brand PR agencies through weekly cultural briefs and timely agency routing
• Oversee the Media & Amplification unit as a standalone paid and programmatic team, owning portfolio-level media strategy, Marketing Mix Modeling (MMM) methodology, brand lift study design, and all media agency relationships
• Connect organic content performance to paid amplification in real time, identifying and boosting best-performing content while linking media investment to commercial KPIs at the depletion and velocity level
• Lead the Consumer Data & Commerce unit across CRM, DTC owned digital, and B2C e-commerce, owning first-party data strategy, CRM revenue contribution, and customer lifetime value metrics
• Build and maintain the enterprise measurement architecture across all three CXC units, establishing standardized dashboards, reporting cadences, and a test-and-learn culture spanning strategic (sales lift, ROI, brand equity), tactical (engagement, incremental reach, EMV), and operational metrics (CPM, conversion, email performance)
• Partner with Brand Directors across the full portfolio to integrate CXC capabilities into annual brand planning and A&P allocation, building digital, social, and consumer data literacy across the broader organization

Qualifications

• Minimum 15 years of progressive experience across digital marketing, social content, paid media, and consumer data disciplines with significant multi-team leadership responsibility
• Proven experience building or running a content team in an always-on, fast-publish model (social studio, newsroom, or equivalent) — core requirement, not preference
• Demonstrated experience integrating teams and building Center of Excellence capability in a multi-brand or portfolio environment
• Proven ability to connect content, creator strategy, paid media, CRM, and DTC into a coherent consumer engagement and commercial strategy
• Experience managing significant media budgets and complex agency ecosystems
• Background in luxury consumer goods, spirits, or CPG preferred
• Comfortable operating as both a senior strategic leader and a hands-on practitioner
• Career trajectory showing clear progression toward VP-level enterprise leadership

Skills

Experience

Minimum 15 years of progressive experience across digital marketing, social content, paid media, and consumer data with significant multi-team leadership responsibility. Core requirement: demonstrated experience building or running a content team in an always-on, fast-publish model such as a social studio or newsroom. Must show proven ability to integrate teams and build Center of Excellence capability in multi-brand environments, connect content through creator strategy, paid media, CRM and DTC into coherent commercial strategies, and manage significant media budgets and complex agency ecosystems. Experience in luxury consumer goods, spirits, or CPG sectors is preferred.

Education

Not specified in source material

Workplace

Compensation

The base compensation for this position ranges from USD 187,000 to USD 234,000 per annum.

Benefits

Medical, dental, vision, and mental health support resources; fertility and family building programs; competitive salary; 401(k) retirement savings plan with company match; financial coaching and legal resources; commuter benefits; pet, renter, home, and auto group rates; life insurance and disability coverage; hybrid work schedule; generous paid time off (PTO) including vacation, sick leave, personal and wellness days; paid parental leave; training and continuing education opportunities; tuition reimbursement; Plum Benefits and Perkspot employee perks

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.