Moët Hennessy Senior Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Translate global brand strategy, positioning, and Maisons guidelines into actionable local brand strategy while defining the product pipeline and long-term brand building programs in alignment with Maisons objectives
• Develop and execute comprehensive annual marketing plans with clear objectives and sound strategies for specific brands and trade channels
• Own master brand assets, define messaging, and develop creative local guidelines to brief the Customer Marketing team and agencies
• Manage overall A&P budget ownership (ATL and BTL) with responsibility for EUR 1.1–1.6M, tracking spend against brand priorities and growth opportunities
• Set strategic direction for and lead the team to ensure successful implementation of activations, events, and product launches
• Collaborate closely with the local Customer Marketing team to define key channels and local objectives, suggest optimization ideas, and monitor KPIs
• Analyze market trends, consumer intelligence, and qualitative trade feedback to propose actionable plans for driving growth
• Manage and develop relationships with local agencies, activation partners, and PR firms while fostering key market relationships across the Cluster
• Lead, coach, and develop at least one Brand Manager, providing clear strategic direction and ensuring team alignment with business objectives
• Utilize digital platforms and technologies to strengthen brand activations and propose disruptive activation concepts
• Apply a North Asia mindset by proactively seeking synergies with teams and markets across the cluster

Qualifications

• Minimum 8–10 years of marketing experience in luxury consumer goods and FMCG industries, with proven brand management experience
• Demonstrated ability to set strategic direction and lead teams both directly and transversally to drive brand initiatives and achieve business objectives
• Strong commercial acumen with understanding of consumer behavior, competitive landscape, and the latest marketing tools and technologies
• Excellent communication, interpersonal, and presentation skills to manage stakeholders across global, regional, and local markets
• Creative, analytical, and out-of-the-box thinking with strong digital proficiency and project management skills
• Detail-oriented, appreciative of luxury, and highly motivated with the ability to manage multiple tasks and deadlines simultaneously
• Proven experience in managing budgets and monitoring financial indicators with capacity to set clear KPIs and monitor ROI

Skills

Experience

Minimum 8–10 years of marketing experience in related fields, preferably in the luxury consumer goods and FMCG industry, with proven expertise in brand management, integrated marketing communications, and team leadership. Demonstrated experience setting strategic direction, leading cross-functional teams, and driving brand initiatives to achieve business objectives in complex, matrix-driven organizations.

Education

Not specified

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.