Moët Hennessy Senior Brand Manager

About Moët Hennessy

Moët Hennessy is the wines and spirits division of the LVMH Group, comprising a portfolio of prestigious maisons renowned for their craftsmanship and global presence. As part of LVMH, Moët Hennessy combines heritage-driven product excellence with a modern, international organisation that offers cross‑brand mobility, a strong focus on sustainability, and career development opportunities across global markets.

Role & Responsibilities

• Translate global brand strategy and Maisons' guidelines into a clear, market-specific brand plan and product pipeline; set long‑term brand building priorities for the local market.
• Own master creative assets and messaging; produce local creative guidelines and playbooks to brief Customer Marketing teams and external agencies.
• Develop annual Brand Plans with measurable objectives and steer activation strategies across trade channels.
• Lead execution of activations, events and product launches; set strategic direction and ensure flawless implementation in partnership with Customer Marketing.
• Manage A&P (ATL/BTL) budgets — responsibility for €1.1–1.6M — prioritising spend against growth opportunities and tracking ROI/KPIs.
• Engage and manage relationships with local agencies, PR partners and global Maison stakeholders; supervise global POSM and monitor activation KPIs.
• Use consumer intelligence, market trend analysis and field feedback to optimise brand performance and propose actionable growth plans.
• Collaborate closely with Sales to interpret forecasts and drive value across the North Asia cluster.
• Lead and coach at least one Brand Manager; foster transversal collaboration across Market/Maison/Cluster matrices.

Qualifications

• Minimum 10 years of marketing experience, preferably in luxury consumer goods or FMCG, with proven brand management and integrated communications expertise.
• Demonstrated ability to set strategic direction and lead teams both directly and transversally across matrix organisations.
• Proven commercial acumen with understanding of consumer behaviour, competitive landscapes and measurement of business KPIs.
• Strong stakeholder management and presentation skills to influence global, regional and local stakeholders.
• Experience managing multi‑channel A&P budgets and monitoring financial indicators and ROI.
• High level of professional ethics, attention to detail, and ability to manage multiple priorities in fast‑paced environments.

Skills

Experience

Minimum 10 years of progressive marketing experience, including demonstrated success in brand management within luxury or FMCG environments; experience managing sizable A&P budgets and leading a small marketing team is required.

Education

Bachelor’s degree in Marketing, Business or a related discipline; Master’s degree or MBA preferred.

Workplace

Culture

Moët Hennessy blends the heritage and savoir‑faire of its maisons with a contemporary, international workplace culture rooted in craftsmanship, hospitality and responsible stewardship. The employer promotes diversity, cross‑border mobility within the LVMH Group and a strong commitment to sustainability initiatives such as the Living Soils Living Together program.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.