Moët Hennessy Senior Brand Manager, Rosés

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Act as steward of brand equity for the Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long-term brand value
• Partner with Centers of Excellence to develop content strategies and apply cultural lens that increases brand relevance, engagement, and awareness across priority consumer touchpoints
• Develop strategy for flagship brand experiences and moments that elevate the lifestyle credentials of the brand and drive emotional connection with consumers
• Maintain deep understanding of cultural trends, consumer behaviors, and competitive landscape within luxury wine to inform brand storytelling, activations, and experience design
• Collaborate with Rosé maisons to define U.S. brand strategy and objectives that build equity while supporting broader MHUSA strategy in alignment with global brand direction
• Lead U.S. brand priorities and support development of platform campaigns that translate Maison strategy into impactful, locally resonant execution
• Lead annual brand planning in collaboration with Maison, Rosé teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, and Commercial teams
• Develop and oversee brand KPIs and performance metrics that balance short-term performance with long-term brand health and ROI
• Lead day-to-day brand management ensuring excellence and consistency across all consumer-facing touchpoints in partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams
• Collaborate with Field & Trade Marketing and Commercial Marketing teams to design elevated activations, luxury point-of-sale materials, and brand assets
• Build deep product knowledge and market understanding through ongoing training, industry immersion, and market visits
• Partner with Finance to define, track, and deliver brand profit goals while protecting brand integrity and premium positioning
• Manage Advertising & Promotion budgets with discipline and strategic intent, ensuring investments prioritize initiatives that build brand equity and sustainable growth
• Maintain brand A&P in management planning, ensuring alignment with reporting targets throughout the year
• Support pricing, mix, allocation, and channel strategies in collaboration with Commercial teams and Maisons to enable profitable growth consistent with brand positioning
• Build strong cross-functional partnerships across Strategy & Business Planning, Consumer Engagement, PR & Communications, Commercial Marketing, and supporting functions
• Maintain close, collaborative relationships with Rosé maisons to ensure alignment on U.S.-specific brand priorities and execution
• Lead and manage agency, distributor, and third-party partners to ensure best-in-class brand delivery and execution
• Champion a collaborative ethos across Rosé teams, fostering clarity and shared ownership of the portfolio's success

Qualifications

• Bachelor's degree or MBA degree with equivalent professional experience
• 7–9+ years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits industries
• Understanding of brand strategy development in a commercial context
• Elevated taste level and deep understanding of luxury brand positioning and execution
• Strong commercial orientation and understanding of the marketing/sales relationship
• Strong financial orientation and understanding of depletions, sales, DOI, and P&L management
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Proficiency with PowerPoint presentations and comfort presenting to large groups
• Strong analytical skills to support data-driven decision-making
• Understanding of the U.S. three-tier distribution system

Skills

Experience

7–9+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries, with demonstrated success in developing and implementing brand strategies, managing budgets, and influencing cross-functional stakeholders.

Education

Bachelor's degree required; MBA degree or equivalent professional experience preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 130,000 to USD 163,000 per annum.

Benefits

Medical, dental, vision, and mental health support resources; fertility and family building programs; competitive salary; 401(k) retirement savings plan with company match; financial coaching; legal resources; commuter benefits; pet, renter, home, and auto group rates; life insurance and disability coverage; hybrid work schedule; generous paid time off including vacation, sick leave, personal and wellness days; paid parental leave; opportunities for training and continuing education; tuition reimbursement; Plum Benefits and Perkspot employee perks.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.