Moët Hennessy Senior Brand Director, Wines

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Own and define the U.S. strategic vision and growth roadmap for the lifestyle wines and Rosés portfolio, ensuring alignment with Maison priorities and LVMH global direction
• Act as steward of brand equity, ensuring all initiatives reinforce Maison DNA, desirability, and long-term brand value across consumer touchpoints
• Serve as primary interface with Maisons, aligning U.S. strategy with global priorities while influencing upstream thinking on market-specific opportunities
• Lead annual brand planning in collaboration with Maison, brand teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, and Commercial teams
• Partner with Finance to define, track, and deliver brand profit goals and P&L objectives while protecting premium positioning
• Develop brand KPIs and performance metrics that balance short-term performance with long-term brand health and ROI
• Lead A&P investment strategy, ensuring disciplined allocation aligned with highest-impact brand-building initiatives
• Manage A&P budgets with strategic intent, maintaining brand reporting targets throughout fiscal year (LE1, LE2, Landing)
• Support pricing, mix, allocation, and channel strategies in collaboration with Commercial teams to enable profitable growth consistent with brand positioning
• Ensure wines team delivers best-in-class execution and consistency across all consumer-facing touchpoints, in partnership with Operations, Finance, Field & Trade Marketing teams
• Design elevated activations, luxury point-of-sale materials, and brand assets that bring brand strategy to life and enhance moment of choice
• Build deep product knowledge and market understanding through ongoing training, industry immersion, and market visits
• Lead cross-functional partnerships across Strategy, Consumer Engagement, PR & Communications, Commercial Marketing, Finance, Legal, HR, and IT to deliver cohesive initiatives
• Maintain close, collaborative relationships with Maisons to ensure alignment on U.S.-specific priorities and execution
• Lead and manage agency, distributor, and third-party partners to ensure best-in-class brand delivery
• Champion 'one team' ethos across all wines teams, fostering collaboration, clarity, and shared ownership
• Lead, coach, and develop brand team, providing clear direction, priorities, and ongoing feedback

Qualifications

• 15+ years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits industries
• Deep expertise in brand strategy development within a commercial context
• Elevated taste level with demonstrated understanding of luxury brand positioning and execution
• Strong commercial orientation and deep understanding of the marketing and sales relationship
• Strong financial acumen with understanding of key performance levers including depletions, sales, depletion-of-inventory (DOI), and P&L management
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Outstanding presentation skills with ability to communicate compelling brand narratives via PowerPoint and present confidently to large audiences
• Strong analytical capabilities supporting data-driven decision-making
• Comprehensive understanding of the U.S. three-tier distribution system
• Strategic, forward-thinking mindset with strong business acumen and decision-making capability
• Organized and process-driven approach to work execution
• Ability to work independently with limited direction and to set and adjust priorities fluidly
• High level of accuracy and attention to detail
• Exceptional communication and interpersonal skills
• Capacity to multi-task and manage competing priorities effectively

Skills

Experience

Minimum 15 years of brand marketing experience within luxury consumer goods or the U.S. wines and spirits sector, with demonstrated success in developing and executing luxury brand strategies in a commercial context. Extensive experience partnering with cross-functional teams, external agencies, and senior leadership to drive brand equity and business growth. Proven track record managing P&L objectives, A&P budgets, and commercial initiatives that balance premium brand positioning with profitable performance.

Education

Bachelor's degree required; MBA degree or equivalent professional experience preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 156,000 to USD 195,000 per annum.

Benefits

Health and wellness coverage including medical, dental, vision, mental health support resources, and fertility and family building programs; competitive salary with 401(k) retirement savings plan with company match; financial coaching and legal resources; commuter benefits and pet, renter, home, and auto group rates; life insurance and disability coverage; hybrid work schedule with generous paid time off (PTO) including vacation, sick leave, personal and wellness days, and paid parental leave; professional development opportunities including training, continuing education, and tuition reimbursement; employee perks via Plum Benefits and Perkspot.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.