Moët Hennessy Sales Manager, On-Trade Channel
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Aug 18, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy seeks a Sales Manager for on-trade channel development in Shanghai. Lead profitable growth, manage wholesale partners, and drive premium wine and spirits sales.
Role & Responsibilities
- Lead the profitable development of the company's on-trade business in Shanghai, continuously assessing commercial opportunities including market trends, market share, distribution expansion, new outlet identification, and promotional activities
- Achieve monthly and annual sales objectives established by the direct manager through formulation and implementation of approved action plans and selling strategies
- Formulate and execute trend-driven and selling strategies aligned with market conditions; monitor performance against agreed sales targets
- Manage relationships with preferred wholesalers and monitor supply routes to ensure efficient distribution and inventory management
- Conduct regularly scheduled sales calls to review outlet performance, provide strategic insights, and deliver actionable solutions to drive performance improvement
- Ensure optimal product facing and display positioning of core brands across all assigned outlets to maximize shelf visibility and consumer impact
- Oversee the execution of promotional campaigns to ensure efficiency and effectiveness while maintaining budget discipline
- Monitor competitive activities including pricing strategies and promotional initiatives; submit timely competitive intelligence reports to management
- Manage, evaluate, and enhance the effectiveness and productivity of the assigned sales team
- Identify and implement operational improvements to drive efficiency gains and cultivate excellence in customer relationships across the assigned territory
Qualifications
- Degree or diploma in Business, Marketing, or related disciplines
- Fluent in Mandarin Chinese and English with strong verbal and written communication skills
- Minimum 5–7 years of relevant working experience in sales, with people management experience preferred
- Comprehensive understanding of commercial sales principles and B2B wholesale dynamics
- Demonstrable knowledge of imported wines and spirits categories, market dynamics, and consumer preferences
- Exceptional negotiation and interpersonal skills with proven ability to influence stakeholders at all levels
- Strong personal selling capability and customer relationship management acumen
- Proficiency in sales forecasting, pipeline management, and strategic planning
- Excellent presentation and communication skills
- Highly organized with strong analytical and problem-solving capabilities
- Ability to learn quickly, respond decisively to market changes, and perform effectively under pressure
Skills
Experience
5–7 years of professional experience in commercial sales, preferably within the wines and spirits industry or premium on-trade channels. Prior experience in people management and team leadership is considered a significant advantage.
Education
Bachelor's degree or diploma in Business, Marketing, or related disciplines.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «On-Trade Sales Director», «Trade Channel Manager», «Hospitality Sales Manager», «Commercial Sales Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.