Moët Hennessy PR, Influence and Communications Manager — North Asia

Location
Employment Full-Time
Seniority Manager
Department Corporate Affairs, Sustainability & CSR
Industry Wines, Spirits & Gastronomy
Posted Apr 12, 2026
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Moët Hennessy seeks a PR, Influence and Communications Manager (North Asia) in Seoul to lead cluster PR, K‑Wave and influencer strategy.

Overview

Moët Hennessy is the wines and spirits house within the LVMH Group, comprising an ensemble of prestigious Maisons that lead in champagne, wines and premium spirits. The organisation blends heritage craftsmanship with global marketing reach and places growing emphasis on sustainability and cultural engagement across markets.

Role & Responsibilities

  • Define and lead an overarching PR and amplification strategy for the North Asia cluster, aligning global brand direction with local market dynamics.
  • Design and implement a unified framework for media relations, corporate communications, press materials and crisis response across cluster markets.
  • Develop and execute a K‑Wave strategy: conduct cultural research, translate insights into activations, educate internal teams and propose cross‑border initiatives.
  • Source, negotiate and manage relationships with celebrities, KOLs and influencers — from selection and contracting to co‑creation and performance measurement.
  • Standardise influencer and KOL processes, guidelines and legal/compliance checks across markets to ensure brand consistency.
  • Lead agency partnerships for PR, influence and K‑Wave activations; set clear briefs, negotiate contracts and optimise agency spend for ROI.
  • Define KPIs, implement measurement frameworks and report on performance of PR, influencer and K‑Wave initiatives to senior leadership.
  • Manage and track cluster budgets for PR, influence and K‑Wave programmes, ensuring efficient allocation and financial accountability.
  • Identify synergies across markets and drive cross‑border projects to maximise impact and operational efficiency.

Qualifications

  • Minimum 10 years of progressive experience in PR, communications, influencer marketing or related disciplines, with demonstrable cluster or multi‑market responsibility.
  • Proven track record in luxury consumer goods or FMCG, ideally with experience executing cross‑border activations in North Asia.
  • Deep expertise in K‑Wave cultural trends and proven ability to convert cultural insight into brand activations and partnerships.
  • Extensive experience managing celebrity, talent and KOL relationships including negotiation, contracting and content collaboration.
  • Strong financial acumen with experience setting KPIs, managing sizable budgets and demonstrating ROI for communications programmes.
  • Fluency in Korean and English; additional regional languages highly desirable.

Skills

PR strategy Influencer marketing K‑Wave strategy & insights KOL/talent identification and negotiation Media relations Crisis communication Agency management Budget management and ROI measurement KPI definition and performance reporting Cross‑border project leadership Stakeholder management and presentation skills Advanced project management

Experience

Minimum 10 years of progressively senior experience in PR, communications or influencer marketing, with cluster‑level leadership across North Asia; luxury or FMCG industry experience strongly preferred.

Education

Bachelor's degree in Communications, Marketing, Public Relations, or a related field; postgraduate qualification advantageous.

Workplace

The successful candidate will be located in Seoul, Seoul, South Korea.

Culture

Moët Hennessy combines artisanal savoir‑faire with global luxury marketing, fostering a culture that values elegance, epicureanism and entrepreneurial spirit. The maison encourages cross‑disciplinary collaboration, cultural curiosity and a commitment to sustainability.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Cluster PR & Influence Manager», «Head of PR & Influencer Partnerships (North Asia)», «Communications & K‑Wave Strategy Lead», «Regional PR and Talent Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.