Moët Hennessy Head of Customer Marketing
- Employment
- Full-Time
- Seniority
- Director
- Department
- Retail & Boutique Operations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Aug 5, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy Head of Customer Marketing role in Taipei. Lead luxury brand customer marketing strategy and team across Asia Pacific.
Role & Responsibilities
- Lead, coach, and develop the Customer Marketing team to deliver exceptional activations and establish CM as a strategic organizational capability
- Build team capability across customer marketing disciplines including Joint Business Planning, agency management, KPI setting, retail media, visual merchandising, and omni-channel strategy
- Develop channel-specific activation strategies and shape multi-year brand roadmaps with aligned investment strategy
- Lead integrated cross-functional planning with Brand, Sales, Finance, and Operations teams
- Drive market activations with channel partners across On-Trade and Off-Trade environments, delivering bespoke consumer initiatives and brand activities
- Ensure brand compliance and luxury-in-trade standards; manage POSM, VAPs, and agency relationships
- Manage BTL advertising and promotions budget with precise adherence and efficient resource utilization
- Own the Customer Marketing operating system, including playbooks, RACI governance, and vendor frameworks
- Track activation effectiveness through KPI measurement, ROI analysis, and market feedback; codify learnings into standardized playbooks for regional knowledge sharing
Qualifications
- Minimum 10 years of relevant professional experience in trade marketing, customer marketing, retail marketing, or category management within consumer industries
- Demonstrated success executing activations across both On-Trade and Off-Trade environments
- Proven ability to manage, mentor, and develop high-performing teams in collaborative, growth-oriented settings
- Strong commercial acumen with ROI-focused mindset and systems thinking capability
- Excellent communication, negotiation, and stakeholder management skills
- Fluency in English and Mandarin Chinese
- Industry experience in wines and spirits, luxury brands, or premium FMCG (preferred)
- Deep appreciation for luxury brand codes and ability to protect positioning in trade environments (preferred)
- Understanding of On-Trade channel dynamics, including venue partnerships and relationship-driven commercial models (preferred)
- WSET certification or wine and spirits qualifications (preferred)
- Experience with data analytics tools such as Power BI, Aspire, or Qlik Sense (preferred)
Skills
Experience
Minimum 10 years of relevant professional experience in trade marketing, customer marketing, retail marketing, or category management within consumer industries, with demonstrated success in executing activations across both On-Trade and Off-Trade environments and proven track record of leading and developing high-performing teams.
Education
Tertiary education in marketing, business, or related discipline; WSET (Wine and Spirit Education Trust) certification or equivalent wine and spirits qualifications highly valued.
Workplace
This position is based in Taipei, Taipei, Taiwan.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Marketing Director», «Customer Activation Lead», «Trade Marketing Manager», «Retail Marketing Head», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.