Moët Hennessy Head of Customer Marketing

About Moët Hennessy

Moët Hennessy is the wines and spirits division of the LVMH Group, encompassing a portfolio of distinguished Maisons such as Dom Pérignon, Veuve Clicquot and Hennessy. The organisation combines deep viticultural expertise and luxury brand stewardship with global commercial reach, offering career mobility across LVMH’s international network and a strong emphasis on craftsmanship, terroir and sustainable practices.

Role & Responsibilities

• Define and implement a scalable, regional Customer Marketing operating model that translates brand strategy into customer- and consumer-facing activations across On‑Trade and Off‑Trade.
• Develop channel-specific BTL strategies, activation calendars, investment allocations and multi-year ‘big bet’ roadmaps aligned to commercial priorities.
• Lead, coach and develop the Customer Marketing team; build capabilities in JBP, agency management, retail media, visual merchandising and omni-channel execution.
• Own market activations end-to-end: brief and manage agencies, ensure luxury-in-trade standards, deploy POSM and VAPs, and oversee on-ground execution.
• Establish and maintain ROI and KPI frameworks; deliver post-activation analysis, continuous improvement and codified playbooks for regional scaling.
• Partner closely with Brand, Sales, Finance and Operations to ensure integrated planning, governance (RACI) and operational excellence.
• Manage BTL A&P budgets with accountability for spend efficiency and commercial impact; optimise activation investment through rigorous evaluation.
• Drive the adoption of business intelligence and commercial analytics to inform activation planning and customer partnerships.

Qualifications

• Minimum 10 years' progressive experience in trade/customer marketing, retail marketing or category management within consumer industries.
• Proven track record delivering activations across both On‑Trade and Off‑Trade channels and driving measurable commercial outcomes.
• Demonstrated people leadership with experience hiring, mentoring and developing high-performing multi-disciplinary teams.
• Strong commercial acumen with a disciplined ROI and KPI orientation; systems thinker capable of defining governance and operating models.
• Fluency in English and Mandarin.
• Preferred: experience in wines & spirits, luxury brands or premium FMCG; WSET or equivalent wine & spirits qualification; familiarity with experiential activations and venue partnerships.

Skills

Experience

Minimum 10 years of relevant professional experience in trade/customer marketing, retail marketing or category management within consumer industries, with demonstrable leadership of teams and proven delivery of on‑trade and off‑trade activations.

Education

Bachelor's degree in Marketing, Business or related discipline; MBA or advanced degree preferred.

Workplace

Benefits

Career development opportunities across five global regions; internationally diverse and inclusive teams; engagement with sustainability initiatives such as the Living Soils program.

Culture

Moët Hennessy combines the heritage and craftsmanship of luxury Maisons with a global, entrepreneurial mindset. As part of LVMH, the working culture emphasises creativity, cross‑functional collaboration, and long‑term career mobility while placing a strong focus on terroir, responsible tasting and sustainability.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.