Moët Hennessy Head of Customer Marketing

About Moët Hennessy

Moët Hennessy is the wines & spirits arm of LVMH, representing a portfolio of prestigious Maisons such as Dom Pérignon, Veuve Clicquot and Hennessy. The organisation is recognised for its stewardship of heritage brands, artisanal craftsmanship and premium positioning, operating across global markets with a commercial and creative mindset. As part of the LVMH family, it offers a high-performance, brand-driven environment where commercial rigour meets luxury savoir‑faire.

Role & Responsibilities

• Define and operationalise a best‑in‑class Customer Marketing capability linking Brand Marketing and Sales, including governance, playbooks and performance frameworks.
• Develop channel‑specific BTL strategies, multi‑year activation roadmaps and investment allocations aligned with brand objectives.
• Lead execution of on‑trade and off‑trade activations, ensuring luxury‑in‑trade standards, POSM/VAP compliance and agency management.
• Establish KPI and ROI frameworks; measure activation effectiveness, conduct post‑activation analysis and codify learnings into regional playbooks.
• Lead, coach and develop the Customer Marketing team, building capability across JBP, agency management, retail media, visual merchandising and omni‑channel execution.
• Own budget accountability for BTL A&P spend, optimising resource allocation and championing commercial value.
• Drive cross‑functional planning with Brand, Sales, Finance and Operations and act as local market cultural antenna in Joint Business Planning.
• Own the Customer Marketing operating system (playbooks, RACI, vendor frameworks) and promote regional best practice sharing.

Qualifications

• Minimum 10+ years of professional experience in trade/customer marketing, retail marketing or category management within consumer industries.
• Proven record of delivering activations across both on‑trade and off‑trade channels and managing end‑to‑end trade programs.
• Demonstrated people leadership with experience managing and developing high‑performing teams.
• Strong commercial acumen with a demonstrable ROI‑focused mindset and systems thinking capability.
• Excellent stakeholder management, negotiation and communication skills; fluency in English.
• Preferred: industry experience in wines & spirits, luxury brands or premium FMCG; WSET or equivalent wine & spirits qualification; familiarity with Power BI, Aspire or Qlik Sense.

Skills

Experience

Minimum 10+ years of progressive experience in customer/trade marketing, retail or category management with demonstrable success delivering on‑trade and off‑trade activations, leading teams and driving commercial outcomes.

Education

Bachelor's degree in Marketing, Business, Commerce or related discipline; MBA or relevant postgraduate qualification preferred.

Workplace

Culture

Moët Hennessy blends a respect for heritage and craftsmanship with entrepreneurial commercial ambition. The culture rewards creativity, cross‑disciplinary collaboration and high standards of execution, while providing exposure to iconic maisons within the LVMH group and opportunities for international collaboration.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.