Moët Hennessy Head of Customer Marketing
Moët Hennessy — Head of Customer Marketing in Hong Kong Island: lead trade activations, channel strategy and a regional customer marketing team.
Overview
Moët Hennessy is the Wines & Spirits division of LVMH, comprising world-renowned maisons such as Dom Pérignon, Veuve Clicquot and Hennessy. The organisation blends heritage craftsmanship with global luxury retail expertise and operates within a matrixed, brand-driven environment that values creativity, commercial rigour and respect for brand codes.
Role & Responsibilities
- Define and embed a scalable Customer Marketing operating model, including playbooks, RACI governance and vendor frameworks to standardise best practice across markets.
- Lead, coach and develop the Customer Marketing team to deliver high-quality activations across On‑Trade and Off‑Trade channels and build capabilities in JBP, agency management and retail media.
- Develop channel-specific BTL strategies, multi-year activation roadmaps and investment allocation frameworks aligned with brand and commercial priorities.
- Own execution of market activations and experiential initiatives, ensuring luxury-in-trade standards, POSM/VAP management and strong partner engagement.
- Implement KPI and ROI frameworks to measure activation effectiveness, run post-activation analysis and codify learnings into regional playbooks.
- Drive integrated planning with Brand, Sales, Finance and Operations to ensure cohesive Joint Business Planning with key retail customers.
- Manage BTL A&P budgets with financial discipline, optimising activation spend for commercial impact.
- Champion commercial analytics and business intelligence to prioritise high-impact programs and enable data-driven decision-making.
Qualifications
- Minimum 10 years of professional experience in trade/customer marketing, retail marketing or category management within consumer industries.
- Proven track record delivering activations across both On‑Trade and Off‑Trade environments.
- Demonstrated experience managing and developing high-performing teams.
- Strong commercial acumen with an ROI-focused, systems-thinking approach to planning and measurement.
- Excellent stakeholder management, negotiation and cross-functional communication skills.
- Fluency in English; proficiency in local language(s) such as Cantonese preferred.
Skills
Experience
Minimum 10 years of progressively responsible experience in trade/customer marketing, retail marketing or category management; demonstrable leadership of cross‑functional teams and successful delivery of On‑Trade and Off‑Trade activations, preferably within wines & spirits, luxury or premium FMCG.
Education
Bachelor's degree in Marketing, Business, or a related discipline; postgraduate qualification or relevant professional certifications preferred.
Workplace
This position is based in Hong Kong Island, Hong Kong Island, UAE. Cerulean lists 5 open roles in Hong Kong Island. The broader Hong Kong Island area accounts for 2 active listings on Cerulean. In UAE as a whole, Cerulean currently features 153 open positions, with 3 posted this week.
Culture
Moët Hennessy operates at the intersection of heritage and innovation, valuing impeccable attention to detail, respect for luxury brand codes and entrepreneurial thinking. Colleagues work in a collaborative, high‑performance environment that prizes creativity, commercial excellence and continuous learning.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.