Moët Hennessy eRetail Content & Activation Manager

Overview

Moët Hennessy is the wines and spirits division of the LVMH group, representing a portfolio of premium and prestige maisons across champagne, wine and spirits. As part of a global luxury conglomerate, Moët Hennessy blends heritage craftsmanship with rigorous commercial and marketing excellence, offering a matrixed, brand-led environment that values creative storytelling, international collaboration and elevated consumer experiences.

Role & Responsibilities

• Develop and own the UK e‑retail activation calendar across marketplaces and e‑grocery, aligning local activations with global brand campaigns and commercial trading calendars.
• Manage creation, distribution and optimisation of all retailer-facing content (product titles, descriptions, imagery, Enhanced Content/A+), ensuring strict brand consistency and premium storytelling.
• Design and implement measurement frameworks and KPIs for e‑retail content, retail media and activation campaigns; analyse performance and deliver actionable recommendations demonstrating ROI.
• Coordinate cross‑functional stakeholder engagement between brand marketing, media, sales (e‑Key Account Managers) and external retail partners to secure timely, on‑brand assets for promotional activity.
• Lead relationships with external creative and activation agencies to produce retailer‑specific assets that meet technical specifications and commercial objectives.
• Champion adoption and best practice use of PIM and DAM systems in the local market, ensuring asset governance and ease of retailer deployment.
• Optimise brand visibility and conversion through on‑site and off‑site retail media activations, content sequencing and digital trade tactics.
• Share learnings and best practices across MHUK and with global e‑retail colleagues; participate in pilots and initiatives to advance organisational capability.

Qualifications

• Minimum 5 years' experience managing content, digital marketing or retail media for brands or brand portfolios, preferably within premium or luxury categories.
• Proven ability to translate brand storytelling and visual design into high‑performing e‑commerce assets.
• Strong stakeholder management skills with experience working in matrixed organisations and with commercial account teams.
• Advanced analytical aptitude with experience defining KPIs, interpreting campaign data and optimising based on insights.
• Excellent communication and presentation skills; comfortable briefing agencies and presenting performance to senior stakeholders.
• Highly organised, proactive and able to prioritise multiple projects in a fast‑moving environment.

Skills

Experience

Minimum 5 years' professional experience in content management, digital marketing or retail media roles for consumer brands, ideally within a premium or luxury environment and with demonstrable success driving e‑retail performance.

Education

Bachelor's degree in Marketing, Communications, E‑commerce or a related discipline, or equivalent practical experience.

Workplace

Culture

Moët Hennessy combines the prestige of historic maisons with the commercial rigour of LVMH, fostering a culture that prizes refined storytelling, cross‑disciplinary collaboration and high standards of execution. Teams operate in an international, matrixed setting where innovation, quality and respect for heritage guide decision‑making.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.