Moët Hennessy Director, Field Marketing

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Localizes and adapts brand programming to meet regional market needs, distributor requirements, and account-specific objectives
• Manages brand programming activities, analyzes ROI metrics to inform future activations, and develops comprehensive local activity recaps
• Identifies market opportunities aligned with assigned brands and generates innovative, high-impact local programming ideas in collaboration with Brand Teams and Market Sales teams
• Manages A&P budget allocation, identifies gaps and opportunities, determines program ROI, and makes recommendations to market leadership for strategic alignment
• Serves as liaison between Brand Teams and Sales Teams to drive both sales achievement and long-term brand equity development
• Analyzes depletion and sell-through data to understand market dynamics deeply and inform strategic business decisions
• Prospects for new business opportunities across all channels—on-premise, off-premise, and non-premise—and builds relationships with key customers and local influencers
• Manages distributor relationships and Commercial Sales logistics for Winemaker and Maison visits to ensure optimal product availability and market representation
• Coordinates with Market Directors on VAP (Vins d'Appellation Premium) and Rarities forecasting and allocation processes
• Represents the brands across the region, traveling regularly to assist local teams with activations, training, program sell-in, and Winemaker/Maison visits
• Leads key consumer and trade activations, including wine dinners and experiential programming, in conjunction with local market teams
• Acts as guardian of brand integrity and market advocate, elevating all stakeholders—distributors, trade partners, and internal teams—to ensure luxury execution standards

Qualifications

• Bachelor's Degree (or MBA Degree and/or equivalent professional experience)
• Minimum 10 years of trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
• Strong business and commercial strategy expertise with demonstrated sales or marketing background
• Deep knowledge of MHUSA portfolio, brand guidelines, and customer/consumer expectations
• Proven ability to create meaningful partnerships with customers, distributors, and internal stakeholders
• Experience working with luxury goods and high-end events
• Strong analytical and commercial skills with proficiency in data analysis and ROI assessment
• Highly refined organizational skills with demonstrated ability to manage multiple projects simultaneously

Skills

Experience

10+ years of trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries, combined with strong business and commercial strategy expertise. Candidate should demonstrate both strategic orientation with sales experience or commercial orientation with marketing experience, along with field marketing, planning, communications, and influencing capabilities. Proven track record of managing luxury goods marketing and events.

Education

Bachelor's Degree required; MBA Degree preferred or equivalent professional experience may substitute for formal education.

Workplace

Compensation

The base compensation for this position ranges from USD 134,000 to USD 168,000 per annum.

Benefits

Medical, dental, vision, and mental health support resources; fertility and family building programs; competitive salary with performance bonus; retirement savings plan (401(k) with company match); financial coaching; legal resources; commuter benefits; pet, renter, home, and auto group rates; life insurance and disability coverage; hybrid work schedule; generous paid time off (PTO) policy including vacation, sick leave, personal and wellness days; paid parental leave; opportunities for training and continuing education; tuition reimbursement; Plum Benefits and Perkspot employee perks.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.