Moët Hennessy Customer Marketing Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Align brand, trade and commercial objectives to drive market impact.
• Use customer and channel insights to shape customer marketing strategies.
• Contribute to annual brand and channel planning and quarterly engagement meetings to align trade priorities; manage A&P budgets throughout the year.
• Translate brand goals into actionable plans across channels and customers.
• Lead the planning and execution of trade programmes, adapting to market dynamics in real time.
• Coordinate external agencies to maximize activation impact, with a focus on ROI and execution quality.
• Ensure compliance with responsible-marketing standards and brand guardrails across activations.
• Oversee trade A&P investment by brand, activity and channel, ensuring strong ROI.
• Track performance through KPIs and present findings in internal forums.
• Build Monitoring & Evaluation Reports and pre- and post-activation ROI frameworks to inform investment, scaling and discontinuation decisions.
• Develop standardized POSM, playbooks and visibility tools to support execution excellence.
• Partner with internal teams to refresh assets and optimize toolkit usage across channels.
• Provide the sales team with tools including playbooks, pricing guidance and trade presenters.
• Onboard sales teams, key accounts and agencies on brand stories, new launches and toolkit usage.
• Conduct competitor reviews to support commercial strategy and market positioning.
• Build and align trade promotion calendars with key commercial periods.
• Analyze channel performance to identify growth levers and support forecasting.
• Manage relationships with key accounts and venue partners alongside key account managers, and co-create joint business plans.
• Evaluate key activations and campaigns through monthly reporting to drive continuous improvement.
• Coach and develop team members within a luxury execution framework, fostering performance and growth, and share best practices across brands and markets.
• Collaborate with cross-functional teams and manage expectations as the link between commercial and brand functions, including Brand, Sales, Finance, Supply Chain and Purchasing.
• Report channel and activation performance to senior management.

Qualifications

• Expertise in innovation management, category management, planogramming and channel strategy.
• Strong financial acumen, including experience managing brand/product P&L and A&P budgets.
• Commercially driven, with a strong sales mindset and focus on delivering short- and long-term business value.
• Strong planning and organizational skills, with the ability to manage multiple priorities in a fast-moving, multi-channel environment.
• Excellent communication and influencing skills, with the ability to build relationships with internal and external stakeholders at all levels, including key accounts.
• Proven ability to brief and manage external agencies and partners, holding them accountable for execution quality and ROI.
• Proactive, strategic and solutions-oriented, with a strong sense of ownership and appreciation for luxury and lifestyle brands.
• Flexible to work outside regular working hours when required.

Skills

Experience

At least 5 years in customer marketing, trade marketing or channel development.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.