Moët Hennessy Customer Marketing Manager, On-Premise
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Aug 17, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy Customer Marketing Manager, On-Premise role in Hong Kong & Macau. Drive brand activation across HORECA and luxury hospitality with 10+ years experience.
Role & Responsibilities
- Lead the development of customer marketing strategies across channels, ensuring alignment with brand ambition and commercial objectives
- Define channel-specific activation plans translating brand strategies into commercially relevant customer and consumer experiences
- Develop portfolio and assortment guidelines by channel, identifying the strategic role of each Maison and brand within key customer environments
- Own POSM strategy across channels, defining asset roles, visibility objectives, deployment priorities, and outlet segmentation
- Lead the development of scalable activation models, toolkits, and playbooks adaptable across channels and priority outlets
- Provide strategic direction for Hit List management and outlet prioritization
- Own end-to-end BTL activation development and orchestrate with ATL strategies to deliver cohesive commercial plans
- Drive activation excellence across on-premises and luxury hospitality environments including HORECA, bars, nightclubs, hotels, and casinos
- Lead venue partnerships, menu placement programs, perfect serve initiatives, staff engagement and brand education programs
- Oversee POSM, visibility assets, merchandising tools and creative materials for activation campaigns
- Own relationships with execution agencies and external partners, establishing clear standards for delivery quality and brand compliance
- Lead post-activation reviews, tracking KPIs, ROI, execution quality, and identifying scalable best practices
- Act as strategic lead and commercial bridge translating Brand strategies into actionable Sales priorities
- Take full ownership of integrating marketing calendars with sales priorities, driving cross-functional alignment
- Own BTL A&P budget including trade activation, POSM and merchandising
- Implement A&P and FTT tracking methods to ensure budget adherence and analyze activation spend to optimize ROI
Qualifications
- Minimum 10 years of solid and relevant experience in customer marketing, trade marketing, retail marketing, or category management within consumer industries
- Strong track record of successfully developing and executing activations across assigned channel environments
- Excellent commercial acumen with ability to identify customer and channel opportunities
- Proven strengths in strategic planning, execution, presentation, and negotiation
- Fluency in English with proficiency in local language (Cantonese)
- Strong analytical capabilities with hands-on experience using data analytics tools such as Power BI, Aspire, and ROI modeling
- WSET Level 2 certification in wines and spirits (preferred)
Skills
Experience
Minimum 10 years of solid and relevant experience in customer marketing, trade marketing, retail marketing, or category management within consumer industries. Strong track record of successfully developing and executing activations across assigned channel environments with proven commercial acumen and strategic planning expertise. Exposure to brand marketing, product marketing, or key account management would be an asset.
Education
No specific educational qualification explicitly required; however, WSET Level 2 certification in wines and spirits is preferred.
Workplace
The role is situated in Causeway Bay, Hong Kong Island, Hong Kong — conveniently close to Hong Kong.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «On-Premise Marketing Manager», «Trade Marketing Director», «Channel Activation Manager», «Customer Engagement Manager», «On-Premise Channel Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.