Moët Hennessy Customer Marketing Manager (Off-Trade)

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Collaborate with Brand Team to implement and execute approved brand activations by sub-channels across Modern Retail, Traditional Trade, Chinese Independent Retailers, Wholesalers, and Corporate Sales
• Manage and coordinate all trade and tactical activations to ensure efficiency in investment and results aligned with key campaign KPIs
• Supervise executions, efficiency, and ROI analysis for customer marketing programs across Moët Hennessy and Diageo brands
• Develop category and portfolio plans for modern and traditional retail channels
• Provide insights and recommendations for impactful visibility and engagement across Off-Trade landscape
• Track and monitor product pricing across sub-channels to ensure competitiveness and brand strategy alignment
• Analyze all Off-Trade programs and provide learnings on investment efficiency and achievement of targeted KPIs
• Develop and implement merchandising plans and planogramming according to brand strategies
• Manage schedules for brand ambassadors and merchandisers at designated Off-Trade activities and events
• Allocate and manage the annual Off-Trade brand ambassadors and merchandisers budget
• Oversee end-to-end workflow including financial reconciliation of all Off-Trade activities
• Collate post-sales results from brand ambassadors for sales commissions processing
• Ensure high adoption rates for Aspire commercial platform (above 3.5 rating) for Malaysia market
• Collaborate with Aspire Global team to develop and improve platform usage for daily commercial operations
• Analyze Aspire data and provide insights for continuous improvement
• Manage graphic design end-to-end workflow and deliverables
• Manage and update trade presenter assets across Moët Hennessy brands for Off-Trade channels

Qualifications

• Strong planning and organizational skills
• Expertise in Customer Marketing, Channel Management, Category Management, and Planogramming (preferred)
• Strong understanding of Off-Trade channels, particularly Modern Trade and Independent Retailers (preferred)
• Strong sales and commercial acumen with value-added solution mindset
• Proven ability to work effectively in cross-functional teams as a team player
• Effective communication and diplomatic skills with ability to influence stakeholders
• Self-starter with strong sense of responsibility and initiative
• Experience using data and insights to support business decision-making (preferred)
• Appreciation for luxury, quality, and lifestyle
• Ability to manage multiple stakeholders both internally and externally

Skills

Experience

Minimum 5 years of experience in customer marketing, trade marketing, channel management, or related commercial roles within FMCG, retail, or luxury industries.

Education

Tertiary qualification in Business, Marketing, Commerce, or related discipline (inferred from senior marketing role at luxury corporation).

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.