Moët Hennessy Customer Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Jun 8, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy | Customer Marketing Manager, Hong Kong. Drive BTL activations across Modern On-Trade channels within luxury wines and spirits.
Role & Responsibilities
- Develop and execute BTL activations across Modern On-Trade and High Energy channels, including bars, nightclubs, casinos, and specialty retail venues
- Create channel-specific sales plans and activation tools for each brand portfolio, managing POSM development, allocation, and tracking
- Lead trade activation development responding to both marketing initiatives and sales requests, with accountability for channel ROI and commercial impact
- Manage outlet-level activation execution and Hit List management with focus on luxury-in-trade standards
- Foster relationships with Sales teams and Brand Marketing to translate strategies into actionable activation solutions; participate in S&M and S&OP meetings
- Create, implement, and execute activations with excellence, ensuring brand compliance and premium positioning
- Develop venue partnerships, menu placement programs, staff training programs, and brand experiences for on-premise channels
- Conduct post-activation analysis tracking KPIs, ROI, and key learnings; codify insights into playbooks for regional knowledge sharing
- Manage BTL A&P budget including trade activation, merchandising, and creative assets; implement tracking methods to ensure budget adherence
- Analyze activation spend and challenge expenditure to optimize ROI; conduct comprehensive reviews and provide recommendations for future strategies
Qualifications
- 5–7 years of professional experience in trade marketing, customer marketing, retail marketing, or category management with focus on Modern On-Trade and High Energy channels
- Proven track record of successfully executing activations within assigned channel environments
- Strong commercial acumen and ability to identify and seize commercial opportunities
- Demonstrated proficiency in planning, implementing, presenting, and negotiating
- Fluency in English; proficiency in local language(s) where applicable
- Experience with data analytics tools such as Power BI, Aspire, or ROI modeling
- WSET certification or equivalent wine and spirits qualifications preferred
- Experience in brand marketing, product marketing, or key account management valued
Skills
Experience
5–7 years of relevant professional experience in trade marketing, customer marketing, retail marketing, or category management, with demonstrated success in executing activations within Modern On-Trade and High Energy channel environments.
Education
Not specified; wine and spirits qualifications (such as WSET certification) or tertiary education in marketing, business, or related fields preferred.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong Island, Hong Kong.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Manager», «Channel Marketing Manager», «On-Trade Marketing Manager», «Customer Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.