Moët Hennessy Customer Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- May 8, 2026
About Moët Hennessy
Moët Hennessy is the wines and spirits arm within the LVMH Group, encompassing a portfolio of prestigious Maisons including Dom Pérignon, Veuve Clicquot and Hennessy. The organisation pairs strong heritage and craftsmanship with global distribution and a focus on premiumisation, sustainability and terroir-driven quality across its houses.
Moët Hennessy seeks a Customer Marketing Manager in Hong Kong SAR to lead BTL activations and channel marketing for wines & spirits.
Role & Responsibilities
- Define and implement BTL customer marketing strategies and activation calendars across On‑Trade and Off‑Trade channels, aligned with brand objectives.
- Translate brand platforms into channel‑specific sales plans, activation tools and outlet‑level programs (HORECA, bars, hotels, nightclubs, casinos, MOT).
- Manage development, allocation and on‑going tracking of POSM and creative assets to ensure brand compliance and premium in‑trade standards.
- Own relationships with execution agencies and trade partners, ensuring delivery quality and post‑activation excellence.
- Set and track KPIs and ROI for activations; conduct post‑activation analysis and codify learnings into playbooks and regional best practices.
- Manage BTL A&P budgets, implement A&P and FTT tracking methods, challenge spend and optimise commercial return.
- Lead cross‑functional collaboration with Brand Marketing and Sales; drive engagement through S&M and S&OP forums.
- Develop venue partnerships, menu placement programs, staff training and 'perfect serve' initiatives to enhance in‑venue brand experience.
Qualifications
- Minimum 5 years relevant experience in trade/customer marketing, retail marketing or category management within consumer goods.
- Proven track record executing trade activations and delivering commercial impact across assigned channels.
- Strong commercial acumen, planning and negotiation skills, with experience managing budgets and ROI analysis.
- Fluency in English; proficiency in local language(s) applicable to the market (e.g., Chinese) is advantageous.
- WSET or other wine & spirits qualifications preferred; prior experience in wines & spirits or luxury brands is an advantage.
Skills
Experience
Minimum 5 years (typically 5–7 years) of progressive experience in trade/customer marketing, retail marketing or category management within consumer industries, with demonstrable success in channel activations and budget management.
Education
Bachelor's degree in Marketing, Business, or a related discipline; advanced or industry‑specific qualifications (MBA, WSET) preferred.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong Island, Honduras.
Benefits
Global career development opportunities across LVMH regions and internal mobility within the Group.
Culture
Moët Hennessy fosters a Heritage‑led, internationally diverse workplace that values craftsmanship, creativity and commercial rigour. Teams operate collaboratively across regions with a strong emphasis on sustainability, terroir stewardship and delivering elevated consumer experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Manager», «Channel Marketing Manager», «On‑Trade & Off‑Trade Marketing Manager», «Customer Activation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.