Moët Hennessy Customer Marketing Manager
About Moët Hennessy
Moët Hennessy is the wines & spirits division of the LVMH Group, encompassing prestigious Maisons such as Dom Pérignon, Veuve Clicquot and Hennessy. The business operates globally across luxury and premium segments, combining deep terroir knowledge with couture-level brand stewardship and a growing emphasis on sustainability and regenerative agriculture initiatives.
Moët Hennessy seeks a Customer Marketing Manager in Hong Kong to lead on‑ and off‑trade activations, drive ROI and manage customer partnerships.
Role & Responsibilities
- Define and deliver BTL customer and trade activation strategies across on‑trade and off‑trade channels, translating brand marketing into commercially effective local executions.
- Develop channel‑specific sales plans, assortment recommendations and activation tools that drive conversion and brand desirability.
- Manage end‑to‑end activation execution: creative assets, POSM development/allocation, agency briefings and on‑site delivery while preserving luxury‑in‑trade standards.
- Own financial stewardship for BTL A&P budgets: plan allocations, implement tracking (A&P, FTT), analyse spend and optimise ROI.
- Measure activation performance via KPIs and ROI modelling; produce post‑activation analysis and codify learnings into regional playbooks.
- Build and sustain partnerships with HORECA venues, bars, hotels and casinos; lead menu placement, back‑bar visibility and staff training programmes.
- Act as a commercial bridge between Brand Marketing and Sales, leading cross‑functional S&M and S&OP engagement and contributing to APAC best‑practice sharing.
Qualifications
- 5–7 years’ relevant experience in trade/customer marketing, retail marketing or category management within consumer goods; proven track record in channel activations.
- Demonstrable commercial acumen with experience managing budgets and delivering measurable ROI from activations.
- Proven experience with POSM management, agency oversight and multi‑stakeholder collaboration (Sales, Brand, Trade partners).
- Excellent planning, negotiation and presentation skills; strong organisational capability to manage multiple activations concurrently.
- Fluent in English. Local language proficiency is advantageous depending on market needs.
Skills
Experience
Minimum 5 years of progressive experience in trade/customer marketing, retail marketing or category management within consumer industries; prior exposure to wines & spirits or luxury/premium FMCG preferred.
Education
Bachelor’s degree in Marketing, Business, or a related discipline preferred; professional certifications (e.g. WSET) advantageous.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong, China.
Culture
Moët Hennessy combines heritage craftsmanship with an entrepreneurial, globally‑minded work environment driven by passion for luxury hospitality. The organisation values cross‑disciplinary collaboration, cultural diversity and a commitment to sustainability, notably through regenerative agriculture and responsible tasting initiatives.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Activation Manager», «Trade Marketing Manager», «Channel Marketing Manager (On‑ & Off‑Trade)», «Customer & Channel Experience Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.