Moët Hennessy Customer Marketing Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Define customer marketing strategies, channel activation priorities and investment allocation aligned with brand, portfolio and commercial objectives.
• Translate brand vision, business needs and consumer insights into channel-relevant activations that drive commercial impact, strengthen visibility and protect luxury brand equity.
• Evaluate activation effectiveness through KPIs, ROI analysis, commercial impact and post-activation learning.
• Codify successful models into playbooks, build repeatable activation frameworks and contribute to regional knowledge sharing.
• Lead customer marketing strategy across channels, aligning it with brand ambition, channel priorities and commercial objectives.
• Define channel-specific activation plans that translate brand strategy into commercially relevant customer and consumer experiences.
• Develop portfolio and assortment guidelines by channel, identifying the role of each Maison, brand and SKU within key customer environments.
• Own POSM strategy across channels, defining asset roles, visibility objectives, deployment priorities, outlet segmentation and expected commercial impact to strengthen in-trade presence, drive brand standout and influence shopper and consumer conversion at key touchpoints.
• Develop scalable activation models, toolkits and playbooks adaptable across channels, customers and priority outlets.
• Provide strategic direction for Hit List management and outlet prioritization, focusing resources on high-impact opportunities.
• Own channel ROI, commercial impact, A&P allocation and execution excellence.
• Own end-to-end development of BTL activations and coordinate them with ATL strategies to deliver a cohesive commercial plan.
• Drive activation excellence across on-premises and luxury hospitality environments, including HORECA, bars, nightclubs, hotels and casinos, tailoring execution to channel dynamics, consumer occasions and brand objectives.
• Develop venue partnerships, menu placement programs, perfect serve initiatives, staff engagement and brand education programs to strengthen brand presence and advocacy in priority outlets.
• Oversee POSM, visibility assets, merchandising tools and creative materials for activation campaigns.
• Manage relationships with execution agencies and external partners, setting standards for delivery quality, timeline management, cost efficiency and brand compliance.
• Lead post-activation reviews, tracking KPIs, ROI, execution quality, POSM effectiveness and learnings to improve future activation models and identify scalable best practices.
• Act as strategic lead and commercial bridge, translating Brand strategies into actionable Sales priorities.
• Integrate marketing calendars with sales priorities and drive cross-functional alignment for seamless market execution.
• Drive execution excellence and contribute to regional best-practice sharing through the APAC CM Community.
• Own the BTL A&P budget, including trade activation, POSM and merchandising.
• Implement A&P and FTT tracking methods to ensure budget adherence.
• Analyze activation spend and challenge expenditure to optimize ROI.
• Conduct comprehensive reviews and provide recommendations for future strategy.

Qualifications

• A minimum of 8 years of solid and relevant experience in customer marketing, trade marketing, retail marketing or category management within consumer industries.
• A strong track record of developing and executing activations across assigned channel environments.
• Excellent commercial acumen, with the ability to identify customer and channel opportunities and translate them into effective customer marketing initiatives.
• Proven strengths in strategic planning, execution, presentation and negotiation.
• Fluency in English and proficiency in a local language.
• Strong analytical capabilities, with hands-on experience using data analytics tools such as Power BI, Aspire and ROI modeling.
• Exposure to brand marketing, product marketing or key account management would be an asset.
• WSET Level 2 certification in wines and spirits is preferred.

Skills

Experience

A minimum of 8 years of relevant experience; 10 years minimum.

Benefits

Career development opportunities across five global regions and within the LVMH Group; internationally diverse and inclusive teams; participation in the Living Soils Living Together program.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.