Moët Hennessy Customer Activation Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Lead the execution of strategic Big Bets and customer activation programs across on-premise, off-premise, and e-retail channels, ensuring premium and consistent brand representation aligned with global luxury standards
• Co-lead joint business planning with key customers to design and deliver mutually beneficial programs that generate commercial outcomes for Moët Hennessy, customers, and consumers
• Develop and implement bespoke activations, including digital components, that elevate the customer and consumer experience while delivering measurable results
• Manage agency partners to deliver high-quality, on-brand activation assets and experiences that reflect luxury positioning
• Support the on-premise Everyday Fundamentals program by equipping and empowering the sales team to execute excellence year-round
• Track, analyse, and report on activation performance, providing ROI measurement and insights to inform future strategy and planning
• Manage activation budgets with discipline and financial governance, ensuring efficient allocation of advertising and promotional resources
• Partner with Australian brand teams to secure merchandise, creative assets, and campaign materials for the New Zealand market

Qualifications

• Minimum 3 years' experience in marketing, customer activation, or trade marketing, ideally within FMCG, luxury, wine, or spirits sectors
• Demonstrated passion for creating exceptional customer experiences and strong understanding of shopper and channel dynamics
• Proven ability to manage multiple projects, agency relationships, and diverse stakeholders with precision and creative execution
• Strong commercial acumen and analytical capability, with confidence in working with budgets and ROI metrics
• Excellent communication, influencing, and relationship-building skills with ability to partner effectively across Sales and Key Accounts functions
• Alignment with core organisational values of curiosity, integrity, collaboration, and excellence

Skills

Experience

Minimum 3 years of experience in marketing, customer activation, or trade marketing roles, preferably within the FMCG, luxury goods, wine, or spirits industries. Demonstrated success in developing and executing customer-focused activation programs and managing cross-functional initiatives.

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.