Moët Hennessy Communications Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Jul 10, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy seeks Communications Manager in Munich, Germany to lead PR strategy for luxury wines and spirits brands and drive earned media excellence.
Role & Responsibilities
- Lead communications strategy and PR agenda for Moët Hennessy Germany portfolio, collaborating with Maisons and local teams to drive brand desirability and commercial objectives
- Develop and execute multi-channel integrated communications strategies that leverage lifestyle, daily, and special-interest press, as well as TV and radio for key activations
- Own earned media planning and execution, managing press relations, distributing materials to media outlets, and tracking coverage to maximize editorial reach and share of voice against competitors
- Cultivate and expand relationships with key German press contacts, publishers, chief editors, and opinion leaders while leveraging global LVMH stakeholder networks
- Design, develop, and implement immersive communication experiences including product launches, press events, exhibitions, and brand platforms to engage press and key opinion leaders
- Define overarching communications priorities and co-develop PR strategy with the second Communications Manager, ensuring brand consistency across all channels
- Monitor and analyze PR results, manage PR databases, and continuously optimize communications performance based on KPIs and market learnings
- Train and educate the German marketing team on communications landscape trends and innovation while supporting internal communications across departments
- Manage sponsorship and partnership activities, coordinate local brand initiatives, and amplify sustainability messaging through targeted communications plans
Qualifications
- Bachelor or Master degree in Business with a focus on Communications
- Minimum 5 years of PR and media experience in a luxury company and/or PR agency in Germany
- Strong network of contacts among German publishers, chief editors, and the lifestyle community
- Proven experience in strategic communication planning and executing multi-functional collaboration
- Demonstrated expertise in digital and modern media landscape
- Understanding of luxury brand positioning and Moët Hennessy brand portfolio
- Experience in crafting events and luxury experiences for press and key opinion leaders
- Evidence of ability to transfer strategy into actionable execution
Skills
Experience
Minimum 5 years of PR and media experience in a luxury company and/or PR agency operating in the German market. Applicants should possess a strong, established network of relationships with German publishers, chief editors, and lifestyle media contacts, along with demonstrated understanding of German consumer behavior and media consumption habits. Experience in strategic communication planning, multifunctional collaboration, and the crafting of luxury brand experiences is essential.
Education
Bachelor or Master degree in Business with a focus on Communications
Workplace
This position is based in Munich, Bavaria, Germany.
Benefits
30+ days annual vacation; employee discounts for company products and corporate benefits; E-Bike leasing; fitness coverage; monthly meal allowance; comprehensive training; excellent working atmosphere and modern working equipment; opportunities for further training and international development within LVMH.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR Manager», «Brand Communications Director», «Media Relations Manager», «Corporate Communications Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.