Moët Hennessy Channel Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Sep 9, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy Channel Marketing Manager in Shanghai. Lead wine & spirits activations, strategy, and on-trade campaigns across China.
Role & Responsibilities
- Define marketing activation plans aligned with consumer demand, brand direction, and specific business requirements for assigned channels
- Develop and own channel strategy while producing regular tracking reports and competitive analysis
- Collaborate with Brand Marketing and Sales teams to ensure commercial relevance and consumer focus in all channel activations
- Acquire channel intelligence and market insights through surveys, regular market visits, and stakeholder engagement
- Ensure flawless execution of brand campaigns and channel activations across assigned territories
- Evaluate campaign performance both quantitatively and qualitatively to refine effectiveness of future initiatives
- Proactively identify performance issues and develop targeted solutions to address them
- Implement store-specific marketing support programs based on business needs and resource constraints
- Resolve cross-functional issues related to channel development, trade communication, and customer service
- Develop systems and processes with Sales Planning and Market Intelligence teams to track activation deployment and effectiveness
- Allocate projects and tasks among on-trade team members to maximize operational efficiency
- Build commercial acumen and communication skills within the on-trade team
Qualifications
- Bachelor's degree or above from a recognized tertiary institution
- Minimum 5 years of experience in Wine & Spirits business or related sector
- Direct wine sales and/or production experience from local or international brand or distribution company
- Hypermarket and hotel sales, marketing, or communication experience
- Solid public training, speaking, and seminar delivery experience
- Wine-making or sommelier training program design and delivery experience
- Excellent wines and spirits knowledge (cognac, whisky, champagne, red wine, etc.)
- Excellent presentation and public speaking skills
- Excellent social etiquette and cultural awareness
- Strong listening and communication abilities
- Demonstrated networking capability to influence purchase decisions
- Strong time and project management competencies
- Customer and results-oriented mindset
Skills
Experience
Minimum 5 years of professional experience in Wine & Spirits business, sales, marketing, or distribution. Direct wine sales experience, hypermarket or on-trade hospitality experience, and background in campaign management and brand activation are strongly preferred.
Education
Bachelor's degree or above from a recognized tertiary institution. Sommelier certification or wine-making training is preferred.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «On-Trade Marketing Manager», «Channel Activation Manager», «Trade Marketing Executive», «Brand Channel Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.