- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Nov 2, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Moët Hennessy seeks a Brand Manager in Shanghai to lead brand planning, budgeting, events, promotions, media and PR, merchandising, and competitor analysis. The role is full-time and office-based.
Role & Responsibilities
- Develop brand plans.
- Plan and control budgets and profitability.
- Manage A&P.
- Develop pricing strategies and manage inventory.
- Plan and deliver brand-driven events, including wine tastings, trade dinners and winemaker events.
- Coordinate cross-brand event collaborations.
- Develop channel activation plans.
- Manage official social media accounts and social campaigns.
- Manage media sponsorships and post-event media follow-up.
- Develop brand assets and manage POSM.
- Manage visibility across off-trade channels and outlets.
- Collect and analyse competitor information.
Qualifications
- University degree or higher, preferably in Business or Marketing.
- Excellent spoken and written English and Mandarin.
- Rich wine knowledge.
- More than 5 years of experience in a marketing function.
- Experience in the wine industry or working with wine traders is an advantage.
- Strong marketing acumen and a good understanding of Chinese wine drinkers.
- Solid experience in brand marketing activation and promotion.
- Good understanding of and experience in social and digital marketing and communications.
- Strong planning and numerical skills.
- Good communication and presentation skills.
- Good PC skills.
- Objective and results-oriented.
- Strong prioritisation and follow-up skills.
- Good time management.
- Cost-control skills.
Skills
Experience
More than 5 years of experience in a marketing function; wine-industry or wine-trader experience is an advantage.
Education
University graduate or above, majoring in Business or Marketing.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Manager», «Marketing Manager», «Brand Activation Manager», «Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.