Moët Hennessy Brand Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Industry
- Wines, Spirits & Gastronomy
- Posted
- May 5, 2026
About Moët Hennessy
Moët Hennessy is a global leader in luxury wines, champagnes and spirits and operates as a Maison network within the LVMH Group. The organisation combines deep heritage and savoir‑faire with contemporary luxury marketing, an international workforce and a strong emphasis on sustainability and terroir stewardship through initiatives such as Living Soils Living Together.
Moët Hennessy seeks a Brand Manager in Taipei, Taiwan to lead local marketing, activations and A&P for a Maison within the North Asia cluster.
Role & Responsibilities
- Translate global Maison strategy into a localized annual brand plan with clear objectives, product pipeline proposals and long‑term brand building programmes.
- Own master creative assets and messaging: develop local guidelines, playbooks and marketing materials to brief customer marketing teams and agencies.
- Plan, oversee and execute ATL activations, product launches, events and PR initiatives, acting as Brand Guardian at consumer and media touchpoints.
- Manage A&P budgets (ATL and selected BTL), set spending priorities, track financial engagement and monitor ROI against KPIs quarterly and annually.
- Coordinate cross‑functional collaboration with Sales, Customer Marketing and regional teams to interpret forecasts and drive value across the North Asia cluster.
- Lead relationships with external agencies, PR partners and KOLs; amplify activations via digital platforms and secure positive media coverage.
- Monitor brand performance through field visits, consumer intelligence, market trend analysis and qualitative trade feedback to inform actionable plans.
Qualifications
- 3–5 years' marketing experience in luxury consumer goods or FMCG with a proven record of campaign execution and product launches.
- Strong commercial acumen and understanding of consumer behaviour, competitive landscape and channel dynamics.
- Demonstrated experience managing marketing budgets, setting KPIs and monitoring ROI.
- Excellent stakeholder management, presentation and interpersonal skills across local, regional and global interfaces.
- Fluency in the local language and English; additional languages highly desirable.
- Highly organised, detail oriented, able to manage multiple priorities and work effectively within a matrix structure.
Skills
Experience
Minimum 3 years (ideally 3–5) of marketing experience in luxury or FMCG, with demonstrable success in brand management, activations and budget stewardship.
Education
Bachelor's degree in Marketing, Business, Communications or a related discipline; master's degree or MBA advantageous.
Workplace
The successful candidate will be located in Taipei, Taipei, Taiwan.
Culture
Moët Hennessy offers an international, heritage‑rich environment that values craftsmanship, conviviality and responsible luxury. Employees operate within a matrix of Maisons and benefit from cross‑brand mobility, sustainability commitments and exposure to high‑profile global activations.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Country Brand Manager», «Local Brand Manager», «Market Brand Manager», «Brand Activation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.