Moët Hennessy Brand Manager
- Location
- SydneyNew South WalesAustralia
- Employment
- Temporary
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- Wines, Spirits & Gastronomy
- Posted
- May 11, 2026
About Moët Hennessy
Moët Hennessy is the wines and spirits division within the LVMH Group, encompassing a portfolio of prestigious Champagne, wine and spirit maisons. The organisation prides itself on craftsmanship, epicurean values and global luxury leadership, and offers roles that combine creative brand stewardship with international commercial rigour.
Moët Hennessy seeks a Brand Manager (12‑month maternity cover) in Sydney to lead Hennessy marketing, trade activation and launches.
Role & Responsibilities
- Develop and prepare all aspects of the Brand Plan for approval, translating global Maison strategy into local market activity.
- Deliver market-leading ATL and BTL promotional campaigns and trade activations to drive volume, share and brand desirability.
- Lead trade activation and sales-cycle communications with Customer Marketing and Trade Marketing; review monthly effectiveness and recommend optimisations against KPIs.
- Manage development, production and timely delivery of promo packs, POSM and launch materials in line with Maison deadlines and in‑market shipment dates.
- Define pricing for new product launches in coordination with Sales and Finance; propose portfolio pricing strategies and channel allocations.
- Partner with the Maison to shape the innovation agenda and local product development; build and execute launch plans.
- Brief and manage external agencies (media, digital, events, PR) and act as the brand representative in-market.
- Own A&P investments and project budgets (notably projects > AUD 5K), monitor spend versus plan and submit budget approvals with contingency planning.
- Prepare monthly brand reports (depletions by channel/quality group, competitor analysis, scan data) and present findings in WIP and business review meetings.
- Collaborate with Supply Chain and Sales to review forecasts, resolve supply issues and manage clearance, limited editions and stock classification.
Qualifications
- Marketing degree or business degree with marketing electives.
- Fluency in English; additional Asian language(s) advantageous.
- Minimum 5 years' marketing experience with proven ATL and BTL execution.
- Previous experience in luxury goods and/or wine & spirits preferred; exposure to a sales environment desirable.
- Strong commercial acumen with demonstrable numerical and analytical capability.
Skills
Experience
Minimum five years' marketing experience with a demonstrable track record in above‑the‑line and below‑the‑line campaign execution; prior exposure to luxury consumer goods and wine/spirits markets is preferred.
Education
Marketing degree or Business degree with marketing electives.
Workplace
The successful candidate will be located in Sydney, New South Wales, Australia.
Culture
Moët Hennessy combines heritage craftsmanship with contemporary luxury ambition and sits within the LVMH family of Maisons. The workplace emphasises creativity, cross‑generational collaboration and a commitment to sustainability initiatives such as the Living Soils Living Together programme.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Product & Brand Manager», «Trade Marketing Manager», «Brand Activation Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.