- Employment
- Full-Time
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Nov 2, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
The Brand Manager leads brand planning and profitability, pricing and inventory, event and channel activation, media and PR, brand assets and merchandising, and competitor analysis. The role requires a university graduate with a Business or Marketing major, excellent spoken and written English and Mandarin, rich wine knowledge, and a minimum of 5 years’ experience; wine-industry or wine-trader experience is a bonus. Permanent, full-time, on-site role.
Role & Responsibilities
- Develop the brand plan.
- Plan and control budgets and profitability.
- Manage A&P.
- Develop pricing strategies and manage inventory.
- Plan and deliver brand-driven events, including wine tastings, trade dinners and winemaker events.
- Coordinate cross-brand event collaborations.
- Develop channel activation plans.
- Manage official social media accounts and social campaigns.
- Manage media sponsorships and post-event media follow-up.
- Develop brand assets and manage POSM.
- Manage visibility across off-trade channels and outlets.
- Collect and analyze competitor information.
Qualifications
- University degree or higher, preferably in Business or Marketing.
- Excellent spoken and written English and Mandarin.
- Rich wine knowledge.
- Experience in the wine industry or managing wine traders such as BPhR is a bonus.
- Strong marketing acumen and a good understanding of Chinese wine drinkers.
- Solid experience in brand marketing activation and promotion.
- A good understanding of, and experience in, social and digital marketing and communications.
- Strong planning and numerical skills.
- Good communication and presentation skills.
- Good PC skills.
- Objective and results-oriented.
- Able to set priorities and follow up.
- Good time-management skills.
- Cost-control skills.
Skills
Experience
Minimum 5 years
Education
University graduate or above, major in Business or Marketing.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.