Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Translate global brand strategy, positioning and Maison guidelines into local brand strategy; propose product pipelines and long-term brand-building programmes aligned with Maison strategy.
• Own master assets, define messaging, select relevant assets, and develop creative local guidelines and playbooks to brief and inspire the local Customer Marketing team and agencies.
• Develop annual marketing plans with clear objectives and strategies for specific brands and trade channels.
• Analyse market trends and activation results to propose actionable growth plans.
• Interpret sales forecasts with the local Sales team and contribute to value and growth across the North Asia Cluster.
• Monitor and report brand performance through field visits, consumer intelligence research and qualitative trade feedback.
• Oversee ATL marketing activations, events and product launches, developing marketing materials and tools.
• Collaborate with the local Customer Marketing team to define key channels and local objectives for each Maison.
• Manage external agencies implementing programmes and act as Brand Guardian at consumer events and PR activations.
• Use digital platforms and build relationships with key press and KOLs to amplify activations and secure positive media coverage.
• Own the overall ATL and partial BTL advertising and promotion budget, track it, set overarching priorities and identify brand “Big Bets.”
• Manage and track advertising and promotion spending, prioritise it against brand priorities and growth opportunities, and monitor budget engagement quarterly and annually.
• Lead relationships with local agencies, activation and PR partners, and the Maisons.
• Oversee project management to ensure advertising and promotion initiatives are completed successfully and on time.
• Potentially manage one Assistant Brand Manager, or have no direct reports; provide guidance and support as needed and develop future Moët Hennessy talent.
• Collaborate across departments, leverage team expertise, navigate the Market/Maison/North Asia Cluster matrix and embody company values.
• Apply a North Asia perspective and proactively seek synergies with other teams and markets in the cluster.

Qualifications

• At least 5 years of marketing experience in related fields, preferably in luxury consumer goods and FMCG; a proven track record of executing marketing campaigns and launching new products.
• Strong commercial acumen and understanding of consumer business objectives, the competitive landscape, consumer behaviour, and current marketing tools and technologies.
• Excellent communication, interpersonal and presentation skills for managing stakeholders across global, regional and local markets.
• Creative, out-of-the-box and analytical thinking; digital proficiency; project management and problem-solving abilities; bold thinking and polished execution, with pragmatic, fact-based evaluation of business opportunities.
• Fluency in Korean and English is essential; proficiency in other languages is highly preferred.
• Detail-oriented and appreciative of luxury; highly motivated, energetic, enthusiastic and team-oriented; organised and structured, able to handle concurrent tasks and deadlines and adapt to changing environments; professional ethos and responsibility for visible, complex projects.
• Experience managing budgets and monitoring financial indicators; ability to set clear KPIs and monitor ROI.

Skills

Experience

At least 5 years of marketing experience in related fields; preferably in luxury consumer goods and FMCG.

Workplace

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.