Moët Hennessy Brand Manager
- Location
- SeoulSeoulSouth Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Wines, Spirits & Gastronomy
- Posted
- Aug 31, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Brand Manager at Moët Hennessy, Seoul. Lead luxury wine and spirits marketing strategy in North Asia with budget ownership and team leadership.
Role & Responsibilities
- Translate global brand strategy and Maisons guidelines into comprehensive local brand strategy, proposing product pipelines and long-term brand building programs in alignment with organizational objectives
- Own master brand assets, define messaging, and develop creative local guidelines and playbooks to inform Customer Marketing Team and agency partnerships
- Develop annual marketing plans with clear objectives and sound strategies for specific brands and trade channels across the market
- Analyse market trends, consumer intelligence, and activation results to propose actionable growth plans and interpret sales forecasts in collaboration with local Sales Team
- Monitor and report on brand performance metrics through field visits, consumer research, and qualitative trade feedback, driving value and growth across the North Asia Cluster
- Oversee implementation of above-the-line (ATL) marketing activations, events, and product launches, developing comprehensive marketing materials and tools
- Collaborate with local Customer Marketing team to define key channels and local objectives for each Maison, acting as Brand Guardian at consumer events and PR activations
- Manage external agency relationships for program implementation and leverage digital platforms and key opinion leader relationships to amplify brand activations and secure media coverage
- Own overall advertising and promotion budget (ATL and partially below-the-line), tracking spending against brand priorities, monitoring financial engagement on yearly and quarterly horizons, and leading agency partnerships
- Potentially manage one Assistant Brand Manager, providing mentorship and supporting talent development within the Moët Hennessy organization
- Navigate the Market/Maison/North Asia Cluster matrix effectively, applying a regional mindset and identifying synergies across cluster teams
Qualifications
- Minimum five years of marketing experience in luxury consumer goods and/or FMCG sectors
- Proven track record of successfully executing integrated marketing campaigns and product launches
- Strong commercial acumen and deep understanding of consumer business objectives, competitive dynamics, and consumer behaviour
- Proficiency with contemporary marketing technologies and tools, digital platforms, and project management methodologies
- Exceptional communication, presentation, and interpersonal skills capable of managing stakeholders across global, regional, and local contexts
- Fluency in Korean language and English; proficiency in additional languages is highly advantageous
- Detail-oriented with a demonstrated appreciation for luxury and refined consumer experiences
- Creative, analytical, and strategic thinking with proven problem-solving abilities and capacity to balance bold vision with meticulous execution
Skills
Experience
Minimum five years of progressive marketing experience in luxury consumer goods or FMCG industries, with demonstrated success in executing integrated marketing campaigns, managing brand portfolios, and launching new products. Prior experience managing advertising and promotion budgets, leading cross-functional teams, and operating within matrix organizational structures is essential.
Education
University degree in Marketing, Business Administration, Communications, or a related discipline is preferred.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Manager», «Brand Strategy Manager», «Product Marketing Director», «Maison Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.