Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy is the wines and spirits division of the LVMH Group, representing an assemblage of prestigious maisons and iconic luxury beverage labels. As part of LVMH, Moët Hennessy combines deep heritage, artisanal savoir‑faire and global distribution, offering employees international career mobility and exposure to premium-brand building across markets.

Role & Responsibilities

• Translate global Maison strategy and positioning into a coherent local brand strategy and multi‑year brand plans with clear objectives.
• Own master brand assets, define messaging, develop local creative guidelines and playbooks to brief agencies and the Customer Marketing team.
• Create and execute annual Brand Plans and marketing activations (ATL and selected BTL), including product launches and events.
• Manage A&P budget ownership: set priorities, track spend, forecast financial engagement and measure ROI against KPIs.
• Manage external agencies, activation and PR partners; act as Brand Guardian at consumer events and press/KOL activations.
• Leverage digital platforms and press/KOL relationships to amplify campaigns and secure positive media coverage.
• Analyse market trends, activation results and sales forecasts in collaboration with Sales to propose actionable growth plans.
• Conduct field visits, gather consumer intelligence and qualitative trade feedback to monitor brand performance.
• Collaborate across Market/Maison/North Asia Cluster matrix and mentor junior talent where applicable.

Qualifications

• Minimum five years of marketing experience, preferably within luxury consumer goods or FMCG, with proven brand management experience.
• Demonstrated track record of executing marketing campaigns and product launches with measurable commercial impact.
• Strong commercial acumen and expertise in brand planning, consumer behaviour analysis and competitive landscaping.
• Excellent stakeholder management, presentation skills and experience liaising with global, regional and local teams.
• Fluent Korean and English (both essential); additional regional languages advantageous.
• Proven budget management experience and ability to define KPIs and monitor ROI.
• Highly organised, detail‑oriented, able to manage multiple projects to tight deadlines in a matrix environment.

Skills

Experience

Minimum five years of marketing experience, preferably in luxury consumer goods or FMCG, with a proven track record in brand management, campaign execution and product launches.

Education

Bachelor’s degree in Marketing, Business, Communications or a related field (or equivalent professional experience).

Workplace

Culture

Moët Hennessy fosters a culture that blends heritage craftsmanship with contemporary ambition, prioritising creativity, excellence and responsible stewardship of terroirs. As part of the LVMH family, the Maison values international collaboration, talent mobility and sustainability initiatives such as the Living Soils Living Together programme.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.