Moët Hennessy Brand Manager, Prestige Portfolio
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $110,000–137,000/year
- Department
- Merchandising, Buying & Planning
- Industry
- Wines, Spirits & Gastronomy
- Posted
- May 29, 2026
About Moët Hennessy
Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.
Brand Manager, Prestige Portfolio at Moët Hennessy in New York, NY. Lead luxury spirits marketing strategy and drive profitability for Hennessy Prestige.
Role & Responsibilities
- Develop and execute consumer and shopper-driven brand plans that maximize brand equity, revenue, and profit for Hennessy Prestige Portfolio in the U.S. market
- Create strategic briefs for creative agencies based on sales feedback, market trends, consumer and shopper insights, and brand identity to develop compelling consumer and trade marketing programs
- Steward the execution of Hennessy Prestige brand programs in collaboration with Maison, Strategy, Business Planning, Consumer Engagement, and Commercial teams
- Develop and implement commercial programs intended to drive desirability, distribution, and velocity, particularly within the on-premise channel
- Manage complex campaign program timelines and deliverables across integrated agency teams (IAT), ensuring collaboration and seamless communication with external partners
- Partner with Finance to define, track, and deliver Hennessy Prestige Portfolio brand profit goals and manage A&P deployment strategy
- Maintain brand A&P in marketing allocation planning (MAP) and oversee phasing and pacing to ensure alignment with reporting targets throughout the year
- Support the implementation of optimal allocation, pricing, mix, and channel strategies to maximize profit and volume growth
- Conduct competitive analysis and framework development by analyzing category performance, identifying key consumer targets, innovation opportunities, and activation strategies
- Collaborate with Trade Marketing to design elevated, luxury point-of-sale materials and brand assets that leverage consumer engagement opportunities at the moment of choice
Qualifications
- Bachelor's degree or MBA degree and/or equivalent professional experience
- 5-7 years of progressive marketing experience in luxury consumer goods, U.S. wines and spirits, or consumer packaged goods brand marketing
- Understanding of brand strategy development in a commercial context
- Experience developing and executing above-the-line (ATL) and below-the-line (BTL) programs including media, experiential, PR, drinks strategy, trade advocacy, sampling, and retail visibility
- Proficiency managing complex agencies and third-party vendors
- Demonstrated ability to influence cross-functional key stakeholders, including senior leaders
- Strong analytical capabilities to support data-driven decision making
Skills
Experience
Minimum 5–7 years of progressive marketing experience, preferably in luxury consumer goods, U.S. wines and spirits, or consumer packaged goods brand marketing. Demonstrated expertise in brand strategy development, innovation, ATL/BTL program execution, and agency management required.
Education
Bachelor's degree required; MBA degree preferred or equivalent years of professional experience.
Workplace
This position is based in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 110,000 to USD 137,000 per annum.
Culture
Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Moët Hennessy, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Prestige Brand Marketing Manager», «Brand Strategy Manager», «Marketing Manager, Luxury Spirits», «Senior Brand Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.