Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and execute consumer- and shopper-driven brand plans for the Hennessy Prestige Portfolio in the U.S., maximizing brand equity, revenue and profit.
• Create programs that reach target consumers along their consumer journey to drive growth and build brand equity.
• Prepare strategic briefs for creative agencies using sales feedback, market trends, consumer and shopper insights, and brand identity to develop consumer and trade marketing programs.
• Create presentations that secure internal and external buy-in.
• Define KPIs to measure program effectiveness and ensure positive ROI.
• Support commercial analytics, including monthly reporting and diagnostic assessments of the Hennessy Prestige Portfolio.
• Analyze category performance, opportunities, consumer targets, innovation opportunities and activation strategies to help develop the Competition Framework.
• Oversee Hennessy Prestige brand programs with Maison, Strategy and Business Planning, Consumer Engagement, Commercial, Private Client, CC&I and Consumer Insights teams, and other stakeholders.
• Develop and implement commercial programs to drive desirability, distribution and velocity, particularly in the On Premise; motivate teams to activate programs, monitor progress and KPIs, and report results to stakeholders.
• Manage complex campaign timelines and deliverables with the Brand Director, Prestige, across IAT briefings, idea generation, execution, optimization and post-program measurement, maintaining fluid communication with external partners.
• Partner with Trade Marketing to design and develop elevated luxury POS materials and brand assets that support brand strategy and engage consumers at the point of choice.
• Partner with Finance to define, track and deliver Hennessy Prestige Portfolio brand profit goals.
• Manage A&P deployment for the Hennessy Prestige Portfolio, prioritizing spend against business and brand objectives and managing it to budget.
• Maintain brand A&P in MAP and oversee phasing and pacing against reporting targets throughout the year (LE1, LE2, Landing).
• Support optimal allocation, pricing, mix and channel strategies for the Hennessy Prestige Portfolio with Strategy and Business Planning, Sales and the Hennessy Maison to maximize profit and volume growth.
• Build relationships with Strategy and Business Planning, Consumer Engagement, Commercial, CC&I, Corporate Communications, Finance, Legal, HR and IT to support delivery of brand priorities and objectives.
• Maintain collaborative relationships with the Hennessy Maison to align and prioritize U.S.-specific objectives.
• Build relationships with agency partners, distributors and other third parties, act as the key contact for third-party agencies, and secure their commitment to Hennessy brand objectives.
• Work with Regional Marketing to deliver programs that meet market needs within agreed timelines.
• Establish the Hennessy Prestige Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization.
• Work closely with the V.S and V.S.O.P Brand Teams to align portfolio marketing strategy, collaborate across Masterbrand and portfolio programs, and foster a one-team approach.
• Foster innovation within Brand and Commercial teams to build Hennessy salience in the competitive environment.
• Adapt to evolving business needs by evaluating and revising work, and perform other duties as assigned.
• Deliver programs and tools on time and share relevant information with key stakeholders.
• Approach projects and interactions with a positive, can-do attitude.

Qualifications

• Bachelor’s degree, MBA, and/or equivalent years of experience.
• 5–7 years of progressive marketing experience, preferably in luxury consumer goods, U.S. wines and spirits, or consumer packaged goods brand marketing.
• Understanding of brand strategy development in a commercial context.
• Knowledge of developing innovation through research and launch planning.
• Strong expertise across organizational functions.
• Experience developing and executing ATL and BTL programs, including media, experiential, PR, drinks strategy, trade advocacy, sampling and retail visibility.
• Deep understanding of people and culture.
• Experience managing agencies and third-party vendors.
• Ability to adapt to varied work styles and preferences.
• Ability to manage both up and down.
• Demonstrated success influencing cross-functional stakeholders, including senior leaders.
• Highly refined communication and presentation skills.
• Strong analytical skills to support data-driven decision-making.
• Proven ability to lead creative strategy, including campaign development and deployment.
• Working knowledge of French is a plus.

Skills

Experience

5–7 years of progressive marketing experience; minimum 5 years.

Education

Bachelor’s degree, MBA, and/or equivalent years of experience.

Compensation

The base compensation for this position ranges from USD 116,000 to USD 142,000 per annum.

Benefits

Bonus.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.