Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Contribute to the annual U.S. brand plan, using consumer, category and commercial insights to develop recommendations aligned with the brand’s Job to be Done.
• Translate global brand guidelines and concepts into local toolkits, platforms, launch plans and execution roadmaps with clear objectives, audiences, budgets and KPIs, in partnership with the Maisons and Brand Director.
• Develop original, culturally relevant ideas and monitor shifts in sport, entertainment, hospitality and consumer behavior to identify opportunities for Moët & Chandon; experience or passion in tennis and F1 culture is a plus.
• Lead A&P deployment planning and management with Strategy & Business Planning and Finance to optimize resources against strategic priorities.
• Lead integrated 360 campaigns across media, creators, PR, experiences, shopper marketing and e-commerce, linking creative ideas to trial and purchase.
• Turn partnerships into scalable consumer-demand platforms that build cultural relevance and brand affinity, unlock commercial opportunities, establish clear paths to purchase and retailer activation, and make Moët & Chandon easy to find and buy.
• Partner with Sales, Field and Trade Marketing to develop practical sell-in stories and sell-through programs that improve visibility, distribution and rate of sale.
• Deliver curated luxury experiences, including at the US Open and F1; review guest journeys, venues, staging, materials, service and wine presentation to ensure they meet brand standards.
• Analyze depletions, sell-out, distribution, velocity, pricing, market share and campaign results; explain performance drivers and recommend corrective actions.
• Manage assigned A&P budgets, forecasts, purchase orders and reconciliation with Finance; maintain accurate reporting in MAP and provide planning inputs on time.
• Set program KPIs with partners, evaluate commercial and brand outcomes, and recommend evidence-based investment adjustments.
• Own timelines, responsibilities and dependencies for assigned programs; lead working sessions, follow through on decisions, and escalate risks early with solutions and trade-offs.
• Bring a clear creative vision and original concepts, develop ideas independently, and engage agencies to refine and execute them; set clear briefs and assess creative quality against brand and business objectives.
• Coordinate Maison and market partners; confirm approvals, point-of-sale quantities, sampling, logistics and field readiness, and track deployment through completion.
• Deliver accurate, audience-ready presentations and toolkits; use approved technology and AI responsibly to improve efficiency, with human review and protection of confidential information.
• Build wine knowledge proactively and partner with experts to deliver credible tastings, trade education and collector experiences for appropriate audiences and settings.

Qualifications

• Bachelor’s degree, MBA, and/or equivalent years of experience.
• At least 3 years of experience; 5+ years of brand marketing experience is preferred, ideally in culture-first consumer goods or the U.S. wine and spirits industries, with independent campaign ownership.
• Experience with scaled premium brands is especially relevant.
• Strong analytical and financial skills, including interpreting syndicated and internal sales data, managing budgets and translating findings into recommendations.
• Demonstrated commercial results.
• Ability to lead agencies and complex cross-functional projects from brief to delivery, balancing multiple priorities with disciplined follow-through.
• Original creative thinking, cultural awareness, and a discerning eye for design, hospitality and the detail required for premium execution.
• Understanding of U.S. commercial channels; knowledge of three-tier distribution and responsible alcohol marketing is preferred.
• Prior wine expertise is not required; a genuine appreciation of craftsmanship and curiosity about Champagne are essential.
• Outstanding written, verbal and interpersonal skills, with the executive presence to interact with external VIPs, global Maison teams and internal executive leadership.
• Comfort presenting to an audience and strong storytelling ability using PowerPoint.
• Strong time-management, project-management and organizational skills.
• AI competencies are a plus; Copilot is referenced.
• External applicants must be currently authorized to work in the United States on a full-time basis.

Skills

Experience

At least 3 years; 5+ years of brand marketing experience is preferred.

Education

Bachelor’s degree, MBA, and/or equivalent years of experience.

Compensation

The base compensation for this position ranges from USD 110,000 to USD 137,000 per annum.

Benefits

Medical, dental and vision coverage; mental health support resources; fertility and family-building programs; retirement savings plan such as a 401(k) with company match; financial coaching; legal resources; commuter benefits; pet, renter, home and auto group rates; life insurance and disability coverage; hybrid work schedule; paid time off including vacation, sick leave, personal and wellness days; paid parental leave; training and continuing education opportunities; tuition reimbursement; Plum Benefits and Perkspot.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.