Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Lead brand development and planning across all touchpoints (ATL and BTL) with systematic tracking and plan adjustments
• Direct strategic annual and three-year brand planning in accordance with brand, sales, and financial targets while maintaining alignment with global strategy
• Own communication and custodianship of brand strategies internally, influencing the commercial agenda in line with brand objectives
• Develop research programs in conjunction with Marketing Insight Manager as required
• Achieve assigned sales and profit contribution targets
• Establish objectives with On & Off-trade sales teams and jointly develop channel and key account plans
• Collaborate closely with Private Sales teams to promote and activate the brand
• Develop and evaluate trade-focused marketing programs with the Customer Marketing Team
• Lead development, implementation, and control of brand activations
• Partner with PR & Communication Team to define PR objectives, develop focused strategies, and establish KPIs
• Brief and collaborate with media agencies to develop and execute impactful media plans in alignment with maison and regional leadership
• Brief creative and production agencies, set budgets, oversee execution, and evaluate results
• Evolve and implement brand events that support brand platforms
• Develop and execute comprehensive digital marketing plans in collaboration with the Digital team
• Serve as key point of contact for maison Veuve Clicquot
• Manage A&P budget with optimal spending allocation and monthly reporting
• Conduct regular reporting and analysis of brand performance and key KPIs
• Collaborate with finance and controlling teams on forecasts and budget allocations
• Work closely with customer service and logistics teams
• Maintain regular presence in trade channels and monitor competitor activity across the marketing mix

Qualifications

• Degree-level education
• Minimum 4 years of strong brand management experience
• Fluent German and English language skills
• French language skills preferred
• Proven experience in the luxury industry or drinks/spirits sector
• Advanced business acumen and commercial thinking
• Structured and methodological approach to brand development
• Innovation management capability
• Proactive leadership skills with ability to build senior-level relationships in large corporations
• Excellent presentation and communication abilities
• Project management expertise
• Entrepreneurial mindset and solutions-oriented approach
• Drive for creativity and innovation
• Strong influencing and negotiating skills
• Demonstrated ambition for delivering excellence
• Effective collaborative team player
• Affinity for wines and spirits category
• Comfort with ambiguity and complex decision-making

Skills

Experience

Minimum of 4 years of strong brand management experience, ideally with exposure to the luxury goods or drinks and spirits industries. The candidate should demonstrate a track record of developing and executing integrated brand strategies, managing budgets, coordinating cross-functional teams, and delivering measurable commercial results. Prior experience collaborating with agencies, media partners, and senior leadership within multinational corporations is essential.

Education

University degree or equivalent qualification required.

Workplace

Benefits

30+ days annual vacation, employee discounts on company products and corporate benefits, e-bike leasing, fitness coverage, monthly meal allowance, comprehensive training programs, modern working equipment, opportunities for further training and international career development within LVMH.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.