Moët Hennessy Brand Manager, Krug & Ruinart

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Collaborate with Brand Director, the Maisons, and key stakeholders to define brand strategy and marketing objectives for Krug & Ruinart in support of the MHUSA 2030 Strategy
• Lead the annual U.S. brand planning process in partnership with Brand Director, Strategy & Business Planning, Consumer Insights, Consumer Engagement, PR, Field/Trade Marketing, and Commercial teams
• Translate global brand guidelines and strategic "big ideas" into actionable local toolkits, platforms, launch plans, and execution roadmaps in partnership with the Maisons
• Lead planning and management of the A&P deployment strategy to ensure resources are optimized against strategic priorities
• Direct 360° execution of all high-touch brand moments and key programs by aligning PR, E-business, CRM, Media, Private clients, and Commercial teams for integrated market presence
• Partner with Centers of Excellence and cross-functional teams to execute integrated marketing initiatives, ensuring delivery against established brand volume, profit, and activation KPIs/ROI
• Track cultural trends, competitive luxury dynamics, and consumer behaviors within high-end wine and spirits to inform actionable marketing insights
• Lead CRM strategy for the U.S. market, including audience growth, engagement, and lifecycle touchpoints in collaboration with the Maisons
• Serve as the operational point of contact with Maison teams to translate global priorities into U.S.-specific execution strategies and brand narratives
• Act as the face and voice of the brand across trade events, media opportunities, and key networking moments
• Drive long-term selective distribution, targeted account positioning, and fine wine integration for Krug & Ruinart in the U.S. market
• Work with B2B team to deliver key commercial account partnerships and drive meaningful luxury collaborations
• Manage A&P budgets with discipline and strategic intent, prioritizing investments that build brand equity and sustainable growth
• Maintain brand A&P planning in collaboration with Associate Brand Manager, ensuring alignment with reporting targets throughout the year
• Support allocation and channel strategies in collaboration with Commercial teams to enable profitable growth consistent with brand positioning
• Build strong cross-functional partnerships across the organization and maintain close, collaborative relationships with Krug & Ruinart Maisons
• Lead and co-manage agency, distributor, and third-party partners to ensure best-in-class brand delivery and execution
• Champion a "one team" ethos across Champagne & Sparkling teams, fostering collaboration and shared ownership of portfolio success

Qualifications

• Bachelor's degree, MBA degree, or equivalent professional experience
• Minimum 5–8 years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits industries
• Proven track record in designing, planning, and executing consumer engagement programs within the fine wine or luxury sector
• Proven ability to manage multi-stakeholder projects and budgets simultaneously with high precision and attention to detail
• Outstanding written, verbal, and interpersonal skills with executive presence
• Strong business and financial acumen with demonstrated budget management capability
• Strong analytical skills to support data-driven decision-making
• Microsoft Office proficiency, particularly PowerPoint and Excel; Photoshop a plus
• Understanding of the U.S. three-tier distribution system
• Solid knowledge of the fine wine landscape and/or luxury hospitality codes

Skills

Experience

5–8 years of brand marketing experience, preferably in the luxury consumer goods sector or U.S. wines and spirits industries. Demonstrated expertise in consumer engagement program design, multi-stakeholder project management, and fine wine or luxury sector execution.

Education

Bachelor's degree required; MBA degree or equivalent professional experience preferred.

Workplace

Compensation

The base compensation for this position ranges from USD 110,000 to USD 137,000 per annum.

Benefits

Medical, dental, vision, mental health support resources, fertility and family building programs, competitive salary, retirement savings plan (401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage, hybrid work schedule, generous paid time off (PTO) including vacation, sick leave, personal and wellness days, paid parental leave, opportunities for training and continuing education, tuition reimbursement, Plum Benefits and Perkspot.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.