Moët Hennessy Brand Manager

About Moët Hennessy

Moët Hennessy, the wines and spirits division of LVMH, brings together some of the world’s most storied maisons, uniting centuries of craftsmanship with a distinctly contemporary spirit. As an employer, it offers an international environment where heritage, excellence, creativity, and responsible innovation shape every profession, from vineyards and cellars to marketing, distribution, finance, and hospitality. The group values talent capable of honoring exceptional savoir-faire while anticipating the expectations of discerning consumers worldwide. Through its global reach, entrepreneurial culture, and commitment to sustainability, Moët Hennessy provides careers defined by prestige, purpose, and the pursuit of enduring luxury.

Role & Responsibilities

• Develop and implement annual brand strategy and marketing plans for Moët & Chandon in Belgium and the Netherlands, aligned with global Maison priorities and local market opportunities.
• Build relationships with the Maison and regional teams to align on brand positioning, investment priorities, activation plans and performance objectives.
• Identify opportunities to strengthen brand desirability, recruit new consumers and develop relevant consumption occasions while protecting the Maison’s premium positioning.
• Define objectives, KPIs and measurement frameworks to assess brand performance and marketing effectiveness.
• Manage brand projects end to end, from briefing and planning through execution and evaluation, coordinating internal teams and external partners to deliver on time, within budget and to brand standards.
• Monitor market dynamics, champagne category trends, consumer insights and competitor activity to identify growth opportunities across both markets.
• Lead planning and coordination of seasonal activations, particularly the end-of-year campaign, ensuring strong execution during critical commercial periods.
• Develop and lead integrated 360-degree brand activations across PR, events, digital, social media, influencers, partnerships, trade marketing and experiential marketing.
• Adapt the Maison’s global campaigns into locally relevant initiatives that strengthen brand awareness, desirability and consumer engagement.
• Drive premium consumer experiences and brand visibility across key on-trade and off-trade touchpoints, consistent with the Maison’s positioning.
• Identify and develop partnerships, events and brand experiences that reinforce Moët & Chandon’s presence in luxury, lifestyle, hospitality and celebration ecosystems.
• Oversee creative development and agency execution, ensuring materials and activations meet the Maison’s brand guidelines and quality standards.
• Manage agencies, suppliers and internal stakeholders to deliver activations on time, within budget and to expected standards of excellence.
• Ensure consistency of brand image, messaging and consumer experience across all touchpoints.
• Work with Sales, Trade Marketing, Finance, Supply Chain, PR and Advocacy to plan, align and execute brand initiatives.
• Partner with commercial teams to identify business opportunities, strengthen brand visibility and support distribution objectives across relevant channels.
• Collaborate with Sales and Trade Marketing on customer activations, particularly around key commercial moments and the year-end period.
• Coordinate with Supply Chain and Finance on demand forecasting, product availability, promotional planning and budget management.
• Collaborate with the Maison and regional marketing teams, sharing market insights, campaign results, learnings and best practices.
• Foster collaboration between Belgium and the Netherlands while adapting brand plans and activations to each market.
• Manage the annual marketing budget, ensuring effective resource allocation, financial discipline and return on investment.
• Monitor brand performance against commercial and marketing objectives, identifying opportunities to optimise investment and improve effectiveness.
• Prepare regular business reviews, budget forecasts, campaign evaluations and performance updates for local management, regional teams and the Maison.
• Analyse brand performance, market share developments, consumer trends and competitor activity to support business decisions.
• Evaluate key activations and partnerships, translating insights into recommendations for future brand plans.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• 3–5 years of experience in Brand Management or Marketing, ideally within FMCG, luxury or Wines & Spirits.
• Experience managing cross-market or multichannel projects is a strong advantage.
• Fluent English; French and Dutch are a strong advantage.
• Strategic mindset with strong operational execution.
• Excellent communication, presentation and negotiation skills.
• Strong analytical skills and business acumen.
• Creativity, curiosity and attention to detail.
• Ability to work autonomously while collaborating in an international environment.

Skills

Experience

3–5 years of experience in Brand Management or Marketing, ideally within FMCG, luxury or Wines & Spirits.

Education

Bachelor’s or Master’s degree in Marketing, Business or a related field.

Culture

Moët Hennessy offers a workplace culture rooted in heritage, craftsmanship, and the art of hospitality, where employees contribute to some of the world’s most prestigious wines and spirits Maisons. The environment combines international collaboration with a strong commitment to excellence, sustainability, and innovation, encouraging teams to preserve tradition while shaping the future of luxury experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.